@inbook{6c3d56ea4d514917b0fb4fc66dd1421d,
title = "Undertaking Cross-disciplinary Research",
abstract = "As an applied social science, business-to-business research is inherently cross-disciplinary. The general theories that provide insight into business relationships, systems, and markets have disciplinary foundations in the economics, psychology, sociology, and management disciplines. When conducting cross-disciplinary research, academic researchers, like their counterparts in industry, must overcome functional silos. Depending on the type of research challenge, a multi-disciplinary approach may be required; however, differences in incentives, culture, terminology and jargon, and so forth all can lead to opportunistic and counterproductive behavior. This chapter explores how to undertake cross-disciplinary research that advances knowledge and understanding in the domain of business-to-business research. To achieve this purpose, the authors elaborate on the theorizing processes; they examine how to break cross-disciplinary boundaries; and they provide practical guidelines for undertaking cross-disciplinary research.",
author = "Adam Lindgreen and {Di Benedetto}, {C. Anthony} and Brodie, {Roderick J.} and {Van der Borgh}, Michel",
year = "2021",
doi = "10.4337/9781789907155.00031",
language = "English",
isbn = "9781789907148",
series = "How To Guides",
publisher = "Edward Elgar Publishing",
pages = "275--283",
editor = "Lindgreen, {Adam } and Irwin, {Alan } and Poulfelt, {Flemming } and Thomsen, {Thyra Uth }",
booktitle = "How to Lead Academic Departments Successfully",
address = "United Kingdom",
}