Understanding tweens' needs and motives for mobile phones: A means-end chain approach

Anne Martensen; Lars Grønholdt

Understanding tweens' needs and motives for mobile phones: A means-end chain approach

Anne Martensen
, Lars Grønholdt

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2006
Status	Udgivet - 2006
Begivenhed	The 5th International Conference on Research in Advertising (ICORIA) - Bath, Storbritannien Varighed: 30 jun. 2006 → 1 jul. 2006 Konferencens nummer: 5

Konference

Konference	The 5th International Conference on Research in Advertising (ICORIA)
Nummer	5
Land/Område	Storbritannien
By	Bath
Periode	30/06/2006 → 01/07/2006

Bibliografisk note

Opstilling: 658.804 mar
Løbe nr.: 064858
Sider: 6

Emneord

Ungdomskultur
Ungdomspsykologi
Unge
Børn
Mobiltelefoner
Forbrugeradfærd

Handle.net

Persistent link

Citationsformater

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title = "Understanding tweens' needs and motives for mobile phones: A means-end chain approach",

keywords = "Ungdomskultur, Ungdomspsykologi, Unge, B{\o}rn, Mobiltelefoner, Forbrugeradf{\ae}rd",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 658.804 mar L{\o}be nr.: 064858 Sider: 6; The 5th International Conference on Research in Advertising (ICORIA) ; Conference date: 30-06-2006 Through 01-07-2006",

year = "2006",

language = "English",

}

TY - CONF

T1 - Understanding tweens' needs and motives for mobile phones

T2 - The 5th International Conference on Research in Advertising (ICORIA)

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 5

PY - 2006

Y1 - 2006

KW - Ungdomskultur

KW - Ungdomspsykologi

KW - Unge

KW - Børn

KW - Mobiltelefoner

KW - Forbrugeradfærd

M3 - Paper

Y2 - 30 June 2006 through 1 July 2006

ER -