Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms: Evidence from Crowdfunding

Ferdinand Thies, Michael Wessel, Alexander Benlian

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review


Motivated by the growing interconnection between online platforms, we examine the dynamic interplay between social buzz and contribution behavior in the crowdfunding context. Since the utility of crowdfunding projects is usually difficult to ascertain, prospective backers draw on quality signals, such as social buzz and prior-contribution behavior, to make their funding decisions. We employ the panel vector autoregression (PVAR) methodology to investigate both intra- and cross-platform effects based on data collected from three platforms: Indiegogo, one of the largest crowdfunding platforms on the web, Twitter and Facebook. Our results show a positive influence of social buzz on project backing, but a negative relationship in the reverse direction. Furthermore, we observe strong positive feedback cycles within each platform. Our results are supplemented by split-sample analyses for project orientation (Social, Cause and Entrepreneurial) and project success (Winners vs. Losers), in which Facebook shares were identified as a critical success factor.
TitelProceedings of the 35th International Conference on Information Systems. ICIS 2014 : Social Media and Digital Collaborations
RedaktørerElena Karahanna, Ananth Srinivasan, Bernard Tan
Antal sider18
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
StatusUdgivet - 2014
Udgivet eksterntJa
BegivenhedThe 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand
Varighed: 14 dec. 201417 dec. 2014
Konferencens nummer: 35


KonferenceThe 35th International Conference on Information Systems. ICIS 2014
LokationThe University of Auckland Business School
Land/OmrådeNew Zealand
NavnProceedings of the International Conference on Information Systems


  • Social media
  • Electronic word-of-mouth
  • Social buzz
  • Contribution behavior
  • Informational cascades
  • Crowdfunding
  • Panel vector autoregression