Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms: Evidence from Crowdfunding

Ferdinand Thies, Michael Wessel, Alexander Benlian

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Resumé

Motivated by the growing interconnection between online platforms, we examine the dynamic interplay between social buzz and contribution behavior in the crowdfunding context. Since the utility of crowdfunding projects is usually difficult to ascertain, prospective backers draw on quality signals, such as social buzz and prior-contribution behavior, to make their funding decisions. We employ the panel vector autoregression (PVAR) methodology to investigate both intra- and cross-platform effects based on data collected from three platforms: Indiegogo, one of the largest crowdfunding platforms on the web, Twitter and Facebook. Our results show a positive influence of social buzz on project backing, but a negative relationship in the reverse direction. Furthermore, we observe strong positive feedback cycles within each platform. Our results are supplemented by split-sample analyses for project orientation (Social, Cause and Entrepreneurial) and project success (Winners vs. Losers), in which Facebook shares were identified as a critical success factor.
OriginalsprogEngelsk
TitelProceedings of the 35th International Conference on Information Systems. ICIS 2014 : Social Media and Digital Collaborations
RedaktørerElena Karahanna, Ananth Srinivasan, Bernard Tan
Antal sider18
Udgivelses stedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2014
StatusUdgivet - 2014
Udgivet eksterntJa
BegivenhedThe 35th International Conference on Information Systems. ICIS 2014: Building a Better World through Information Systems - The University of Auckland Business School, Auckland, New Zealand
Varighed: 14 dec. 201417 dec. 2014
Konferencens nummer: 35
http://icis2014.aisnet.org/

Konference

KonferenceThe 35th International Conference on Information Systems. ICIS 2014
Nummer35
LokationThe University of Auckland Business School
LandNew Zealand
ByAuckland
Periode14/12/201417/12/2014
Internetadresse
NavnProceedings of the International Conference on Information Systems
ISSN0000-0033

Emneord

  • Social media
  • Electronic word-of-mouth
  • Social buzz
  • Contribution behavior
  • Informational cascades
  • Crowdfunding
  • Panel vector autoregression

Citer dette

Thies, F., Wessel, M., & Benlian, A. (2014). Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms: Evidence from Crowdfunding. I E. Karahanna, A. Srinivasan, & B. Tan (red.), Proceedings of the 35th International Conference on Information Systems. ICIS 2014: Social Media and Digital Collaborations Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). Proceedings of the International Conference on Information Systems
Thies, Ferdinand ; Wessel, Michael ; Benlian, Alexander. / Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms : Evidence from Crowdfunding. Proceedings of the 35th International Conference on Information Systems. ICIS 2014: Social Media and Digital Collaborations. red. / Elena Karahanna ; Ananth Srinivasan ; Bernard Tan. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2014. (Proceedings of the International Conference on Information Systems).
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abstract = "Motivated by the growing interconnection between online platforms, we examine the dynamic interplay between social buzz and contribution behavior in the crowdfunding context. Since the utility of crowdfunding projects is usually difficult to ascertain, prospective backers draw on quality signals, such as social buzz and prior-contribution behavior, to make their funding decisions. We employ the panel vector autoregression (PVAR) methodology to investigate both intra- and cross-platform effects based on data collected from three platforms: Indiegogo, one of the largest crowdfunding platforms on the web, Twitter and Facebook. Our results show a positive influence of social buzz on project backing, but a negative relationship in the reverse direction. Furthermore, we observe strong positive feedback cycles within each platform. Our results are supplemented by split-sample analyses for project orientation (Social, Cause and Entrepreneurial) and project success (Winners vs. Losers), in which Facebook shares were identified as a critical success factor.",
keywords = "Social media, Electronic word-of-mouth, Social buzz, Contribution behavior, Informational cascades , Crowdfunding, Panel vector autoregression, Social media, Electronic word-of-mouth, Social buzz, Contribution behavior, Informational cascades , Crowdfunding, Panel vector autoregression",
author = "Ferdinand Thies and Michael Wessel and Alexander Benlian",
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Thies, F, Wessel, M & Benlian, A 2014, Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms: Evidence from Crowdfunding. i E Karahanna, A Srinivasan & B Tan (red), Proceedings of the 35th International Conference on Information Systems. ICIS 2014: Social Media and Digital Collaborations. Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, Proceedings of the International Conference on Information Systems, The 35th International Conference on Information Systems. ICIS 2014, Auckland, New Zealand, 14/12/2014.

Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms : Evidence from Crowdfunding. / Thies, Ferdinand; Wessel, Michael; Benlian, Alexander.

Proceedings of the 35th International Conference on Information Systems. ICIS 2014: Social Media and Digital Collaborations. red. / Elena Karahanna; Ananth Srinivasan; Bernard Tan. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2014. (Proceedings of the International Conference on Information Systems).

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

TY - CHAP

T1 - Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms

T2 - Evidence from Crowdfunding

AU - Thies, Ferdinand

AU - Wessel, Michael

AU - Benlian, Alexander

PY - 2014

Y1 - 2014

N2 - Motivated by the growing interconnection between online platforms, we examine the dynamic interplay between social buzz and contribution behavior in the crowdfunding context. Since the utility of crowdfunding projects is usually difficult to ascertain, prospective backers draw on quality signals, such as social buzz and prior-contribution behavior, to make their funding decisions. We employ the panel vector autoregression (PVAR) methodology to investigate both intra- and cross-platform effects based on data collected from three platforms: Indiegogo, one of the largest crowdfunding platforms on the web, Twitter and Facebook. Our results show a positive influence of social buzz on project backing, but a negative relationship in the reverse direction. Furthermore, we observe strong positive feedback cycles within each platform. Our results are supplemented by split-sample analyses for project orientation (Social, Cause and Entrepreneurial) and project success (Winners vs. Losers), in which Facebook shares were identified as a critical success factor.

AB - Motivated by the growing interconnection between online platforms, we examine the dynamic interplay between social buzz and contribution behavior in the crowdfunding context. Since the utility of crowdfunding projects is usually difficult to ascertain, prospective backers draw on quality signals, such as social buzz and prior-contribution behavior, to make their funding decisions. We employ the panel vector autoregression (PVAR) methodology to investigate both intra- and cross-platform effects based on data collected from three platforms: Indiegogo, one of the largest crowdfunding platforms on the web, Twitter and Facebook. Our results show a positive influence of social buzz on project backing, but a negative relationship in the reverse direction. Furthermore, we observe strong positive feedback cycles within each platform. Our results are supplemented by split-sample analyses for project orientation (Social, Cause and Entrepreneurial) and project success (Winners vs. Losers), in which Facebook shares were identified as a critical success factor.

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KW - Electronic word-of-mouth

KW - Social buzz

KW - Contribution behavior

KW - Informational cascades

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KW - Panel vector autoregression

KW - Social media

KW - Electronic word-of-mouth

KW - Social buzz

KW - Contribution behavior

KW - Informational cascades

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KW - Panel vector autoregression

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PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

ER -

Thies F, Wessel M, Benlian A. Understanding the Dynamic Interplay of Social Buzz and Contribution Behavior within and between Online Platforms: Evidence from Crowdfunding. I Karahanna E, Srinivasan A, Tan B, red., Proceedings of the 35th International Conference on Information Systems. ICIS 2014: Social Media and Digital Collaborations. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2014. (Proceedings of the International Conference on Information Systems).