Understanding Social Business

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

    Resumé

    “Social business” refers to the utilization of online social channels to conduct business. This chapter situates the notion of social business in the relevant macro trends in technology, business, and society and discusses the three critical aspects of social business: social business engagement, social media analytics, and social media management. Social media engagement concerns the organization’s strategic use of social media channels to interact with its internal and external stakeholders for purposes ranging from knowledge management to corporate social responsibility and marketing. Social media analytics refers to the collection, storage, analysis, and reporting of social data emanating from the social media engagement of and social media conversations about the organization. Social media management focusses on the operational issues, managerial challenges, and comparative advantages with respect to the emerging paradigm of social business. This chapter concludes with a proposal for a large-scale collaborative research project on socially connected organizations and articulates a set of research questions, anticipated scientific advancements, and societal benefits.
    OriginalsprogEngelsk
    TitelEmerging Dimensions of Technology Management
    RedaktørerK.B. Akhilesh
    Udgivelses stedNew Delhi
    ForlagSpringer Science+Business Media
    Publikationsdato2013
    Sider147-158
    ISBN (Trykt)9788132207917
    ISBN (Elektronisk)9788132207924
    DOI
    StatusUdgivet - 2013

    Citer dette

    Vatrapu, R. (2013). Understanding Social Business. I K. B. Akhilesh (red.), Emerging Dimensions of Technology Management (s. 147-158 ). New Delhi: Springer Science+Business Media. https://doi.org/10.1007/978-81-322-0792-4_11
    Vatrapu, Ravi. / Understanding Social Business. Emerging Dimensions of Technology Management. red. / K.B. Akhilesh . New Delhi : Springer Science+Business Media, 2013. s. 147-158
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    Vatrapu, R 2013, Understanding Social Business. i KB Akhilesh (red.), Emerging Dimensions of Technology Management. Springer Science+Business Media, New Delhi, s. 147-158 . https://doi.org/10.1007/978-81-322-0792-4_11

    Understanding Social Business. / Vatrapu, Ravi.

    Emerging Dimensions of Technology Management. red. / K.B. Akhilesh . New Delhi : Springer Science+Business Media, 2013. s. 147-158 .

    Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

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    Vatrapu R. Understanding Social Business. I Akhilesh KB, red., Emerging Dimensions of Technology Management. New Delhi: Springer Science+Business Media. 2013. s. 147-158 https://doi.org/10.1007/978-81-322-0792-4_11