Understanding Mobile Social Media Usage

Uses and Gratification Expectancy Model

Chunmei Gan, Chee-Wee Tan

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Resumé

Despite the increasing popularity and growing trend of mobile social media in China, factors affecting users’ continued usage behavior remains unclear and deserves further scholarly attention. Synthesizing theories of expectation confirmation as well as uses and gratification, we advance a uses and gratification expectancy model that depicts how confirmation, perceived usability and gratification affect users’ continuance intention towards mobile social media. Empirical findings from an online survey of 247 respondents reveal that continuance intention is determined by a range of gratifications, including information sharing, media appeal and perceived enjoyment. In addition, confirmation of expectations and perceptions of usefulness gleaned through prior usage of mobile social media have significant effects on gratifications of information sharing, perceived enjoyment, social interaction, passing time and media appeal. Conversely, perceived ease of use exerts a weak impact on gratifications of media appeal and social interaction.
OriginalsprogEngelsk
TitelPACIS 2017 Proceedings
RedaktørerRose Alinda, Pan Shan Ling, Shamshul Bahri, Patrick Finnegan, Choon Ling Sia
Antal sider12
Udgivelses stedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
Publikationsdato2017
Artikelnummer212
StatusUdgivet - 2017
BegivenhedThe 21st Pacific Asia Conference on Information Systems. PACIS 2017 - Meritus Pelangi Beach Resort & Spa, Langkawi, Malaysia
Varighed: 16 jul. 201720 jul. 2017
Konferencens nummer: 21
http://pacis2017.my-ais.org/

Konference

KonferenceThe 21st Pacific Asia Conference on Information Systems. PACIS 2017
Nummer21
LokationMeritus Pelangi Beach Resort & Spa
LandMalaysia
ByLangkawi
Periode16/07/201720/07/2017
SponsorAssociation for Information Systems
Internetadresse

Emneord

  • Mobile social media
  • Continunce intention
  • Uses and gratification
  • Expectation confirmation
  • Uses and gratification expectancy
  • WeChat

Citer dette

Gan, C., & Tan, C-W. (2017). Understanding Mobile Social Media Usage: Uses and Gratification Expectancy Model. I R. Alinda, P. S. Ling, S. Bahri, P. Finnegan, & C. L. Sia (red.), PACIS 2017 Proceedings [212] Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL).
Gan, Chunmei ; Tan, Chee-Wee. / Understanding Mobile Social Media Usage : Uses and Gratification Expectancy Model. PACIS 2017 Proceedings. red. / Rose Alinda ; Pan Shan Ling ; Shamshul Bahri ; Patrick Finnegan ; Choon Ling Sia. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017.
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title = "Understanding Mobile Social Media Usage: Uses and Gratification Expectancy Model",
abstract = "Despite the increasing popularity and growing trend of mobile social media in China, factors affecting users’ continued usage behavior remains unclear and deserves further scholarly attention. Synthesizing theories of expectation confirmation as well as uses and gratification, we advance a uses and gratification expectancy model that depicts how confirmation, perceived usability and gratification affect users’ continuance intention towards mobile social media. Empirical findings from an online survey of 247 respondents reveal that continuance intention is determined by a range of gratifications, including information sharing, media appeal and perceived enjoyment. In addition, confirmation of expectations and perceptions of usefulness gleaned through prior usage of mobile social media have significant effects on gratifications of information sharing, perceived enjoyment, social interaction, passing time and media appeal. Conversely, perceived ease of use exerts a weak impact on gratifications of media appeal and social interaction.",
keywords = "Mobile social media, Continunce intention, Uses and gratification, Expectation confirmation, Uses and gratification expectancy, WeChat, Mobile social media, Continuance intention, Uses and gratification, Expectation confirmation, Uses and gratification expectancy, WeChat",
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Gan, C & Tan, C-W 2017, Understanding Mobile Social Media Usage: Uses and Gratification Expectancy Model. i R Alinda, PS Ling, S Bahri, P Finnegan & CL Sia (red), PACIS 2017 Proceedings., 212, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA, The 21st Pacific Asia Conference on Information Systems. PACIS 2017, Langkawi, Malaysia, 16/07/2017.

Understanding Mobile Social Media Usage : Uses and Gratification Expectancy Model. / Gan, Chunmei; Tan, Chee-Wee.

PACIS 2017 Proceedings. red. / Rose Alinda; Pan Shan Ling; Shamshul Bahri; Patrick Finnegan; Choon Ling Sia. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2017. 212.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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AB - Despite the increasing popularity and growing trend of mobile social media in China, factors affecting users’ continued usage behavior remains unclear and deserves further scholarly attention. Synthesizing theories of expectation confirmation as well as uses and gratification, we advance a uses and gratification expectancy model that depicts how confirmation, perceived usability and gratification affect users’ continuance intention towards mobile social media. Empirical findings from an online survey of 247 respondents reveal that continuance intention is determined by a range of gratifications, including information sharing, media appeal and perceived enjoyment. In addition, confirmation of expectations and perceptions of usefulness gleaned through prior usage of mobile social media have significant effects on gratifications of information sharing, perceived enjoyment, social interaction, passing time and media appeal. Conversely, perceived ease of use exerts a weak impact on gratifications of media appeal and social interaction.

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Gan C, Tan C-W. Understanding Mobile Social Media Usage: Uses and Gratification Expectancy Model. I Alinda R, Ling PS, Bahri S, Finnegan P, Sia CL, red., PACIS 2017 Proceedings. Atlanta, GA: Association for Information Systems. AIS Electronic Library (AISeL). 2017. 212