Understanding Mindsets Across Markets, Internationally: A Public-private Innovation Project for Developing a Tourist Data Analytic Platform

Kristoffer Jon Albers, Mikkel N. Schmidt, Marisciel Litong-Palima, Morten Mørup, Rasmus Bonnevie, Fumiko Kano Glückstad

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

This paper presents an ongoing public-private innovation project that integrates unsupervised machine learning tools and a marketing theory, in order to analyze segment-based attitudes and behaviors of tourists. Our case study involving the major governmental tourism stakeholders emphasizes the importance of developing a user-friendly data analytic pipeline that carefully considers users' data collection procedure, easy access to the back-office computation algorithms, an interactive output data analysis workflow and its visualization. At the end of this paper, we present our vision to further develop a cloud-based tourist data collection platform.
OriginalsprogEngelsk
TitelProceedings of the 42nd IEEE Annual Computer Software and Applications Conference : COMPSAC 2018. Volume 2
RedaktørerSorel Reisman, Sheikh Iqbal Ahamed, Claudio Demartini, Thomas Conte, William Claycomb, Motonori Nakamura, Edmundo Tovar, Stelvio Cimato, Chung-Horng Lung, Hiroki Takakura, Ji-Jiang Yang, Toyokazu Akiyama, Zhiyong Zhang, Kamrul Hasan
Antal sider6
UdgivelsesstedLos Alamitos, CA
ForlagIEEE
Publikationsdato2018
Sider159-164
Artikelnummer8377849
ISBN (Trykt)9781538626665
ISBN (Elektronisk)9781538626665
DOI
StatusUdgivet - 2018
Begivenhed42nd IEEE Annual Computer Software and Applications Conference: COMPSAC 2018 - Tokyo, Japan
Varighed: 23 jul. 201827 jul. 2018
Konferencens nummer: 42
https://ieeecompsac.computer.org/2018/

Konference

Konference42nd IEEE Annual Computer Software and Applications Conference
Nummer42
LandJapan
ByTokyo
Periode23/07/201827/07/2018
Internetadresse

Citationsformater