Understanding and modelling brand strength

Anne Martensen; Lars Grønholdt

Understanding and modelling brand strength

Institut for Afsætningsøkonomi

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2003
Status	Udgivet - 2003
Begivenhed	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, Frankrig Varighed: 1 okt. 2003 → 3 okt. 2003 Konferencens nummer: 6

Konference

Konference	The 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Nummer	6
Land/Område	Frankrig
By	Paris
Periode	01/10/2003 → 03/10/2003

Bibliografisk note

Opstilling: 659.18 mar
Løbe nr.: 032186
Sider: 14

Emneord

Brand management
Brand loyalty
Kundeloyalitet
Modellering
Brands
Brand strength
Kunde-brand relationer

Handle.net

Persistent link

Citationsformater

@conference{07ce4020c02211db9769000ea68e967b,

title = "Understanding and modelling brand strength",

keywords = "Brand management, Brand loyalty, Kundeloyalitet, Modellering, Brands, Brand strength, Kunde-brand relationer",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Opstilling: 659.18 mar L{\o}be nr.: 032186 Sider: 14; The 6th International Conference on Quality Management and Organizational Development. QMOD 2003 ; Conference date: 01-10-2003 Through 03-10-2003",

year = "2003",

language = "English",

}

TY - CONF

T1 - Understanding and modelling brand strength

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 6

PY - 2003

Y1 - 2003

KW - Brand management

KW - Brand loyalty

KW - Kundeloyalitet

KW - Modellering

KW - Brands

KW - Brand strength

KW - Kunde-brand relationer

M3 - Paper

T2 - The 6th International Conference on Quality Management and Organizational Development. QMOD 2003

Y2 - 1 October 2003 through 3 October 2003

ER -