Understanding and modelling brand strength

Anne Martensen, Lars Grønholdt

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2003
StatusUdgivet - 2003
BegivenhedThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003 - Paris, Frankrig
Varighed: 1 okt. 20033 okt. 2003
Konferencens nummer: 6

Konference

KonferenceThe 6th International Conference on Quality Management and Organizational Development. QMOD 2003
Nummer6
Land/OmrådeFrankrig
ByParis
Periode01/10/200303/10/2003

Bibliografisk note

Opstilling: 659.18 mar
Løbe nr.: 032186
Sider: 14

Emneord

  • Brand management
  • Brand loyalty
  • Kundeloyalitet
  • Modellering
  • Brands
  • Brand strength
  • Kunde-brand relationer

Citationsformater