Abstract
This study explores how a firm, when engaged in new product development activities, may be understood to be successful in achieving an ambidextrous organisation and an ambidextrous supply network. A case study approach was adopted with the ambition to develop new theoretical insight. The case shows how the ability to balance exploration and exploitation internally and in the supply network is formed by a combination of internal organisational alignment concerns and the ability to integrate suppliers in product development. This expands our knowledge on how ambidexterity can be understood to work in new product development projects.
Originalsprog | Engelsk |
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Titel | Proceedings of the 25th International Annual EurOMA Conference 2018 : To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics |
Redaktører | Róbert Hohol, Gergely Szakáts, Gabriella Bánfalv |
Antal sider | 10 |
Udgivelsessted | Brussel |
Forlag | EUROMA, European Operations Management Association |
Publikationsdato | 2018 |
Status | Udgivet - 2018 |
Begivenhed | The 25th International Annual EurOMA Conference 2018: To Serve, to Produce and to Servitize in the Era of Networks, Big Data, and Analytics - Budapest, Ungarn Varighed: 24 jun. 2018 → 26 aug. 2018 Konferencens nummer: 25 http://euroma2018.org/ |
Konference
Konference | The 25th International Annual EurOMA Conference 2018 |
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Nummer | 25 |
Land/Område | Ungarn |
By | Budapest |
Periode | 24/06/2018 → 26/08/2018 |
Internetadresse |
Emneord
- Ambidexterity
- Product development
- Supply network management