Tweens' satisfaction and brand loyalty in the mobile phone market

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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@article{6d8fba50565f11dc9dad000ea68e967b,

title = "Tweens' satisfaction and brand loyalty in the mobile phone market",

keywords = "udenforomr{\aa}de, Mobiltelefoner, Ungdomskultur, Unge, B{\o}rn, Forbrugeradf{\ae}rd, Brand loyalty",

author = "Anne Martensen",

year = "2007",

doi = "10.1108/17473610710757464",

language = "English",

volume = "8",

pages = "108--116",

journal = "Young Consumers",

issn = "1747-3616",

publisher = "Emerald Group Publishing",

number = "2",

}

TY - JOUR

T1 - Tweens' satisfaction and brand loyalty in the mobile phone market

AU - Martensen, Anne

PY - 2007

Y1 - 2007

KW - udenforområde

KW - Mobiltelefoner

KW - Ungdomskultur

KW - Unge

KW - Børn

KW - Forbrugeradfærd

KW - Brand loyalty

U2 - 10.1108/17473610710757464

DO - 10.1108/17473610710757464

M3 - Journal article

SN - 1747-3616

VL - 8

SP - 108

EP - 116

JO - Young Consumers

JF - Young Consumers

IS - 2

ER -