TV Ratings vs. Social Media Engagement

Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan

Henrikke Hovda Larsen, Johanna Margareta Forsberg, Sigrid Viken Hemstad, Raghava Rao Mukkamala, Abid Hussain, Ravi Vatrapu

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    Resumé

    This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.
    OriginalsprogEngelsk
    TitelProceedings - 2016 IEEE International Conference on Big Data, Big Data 2016
    RedaktørerRonay Ak, George Karypis, Yinglong Xia, Xiaohua Tony Hu, Philip S. Yu, James Joshi, Lyle Ungar, Ling Liu, Aki-Hiro Sato, Toyotaro Suzumura, Sudarsan Rachuri, Rama Govindaraju, Weijia Xu
    Antal sider10
    Udgivelses stedPiscataway, NJ
    ForlagIEEE
    Publikationsdato1 jan. 2016
    Sider3849-3858
    Artikelnummer7841058
    ISBN (Trykt)9781467390057
    ISBN (Elektronisk)9781467390040
    StatusUdgivet - 1 jan. 2016
    Begivenhed2016 IEEE International Conference on Big Data - Washington, DC, USA
    Varighed: 5 dec. 20168 dec. 2016
    http://cci.drexel.edu/bigdata/bigdata2016/

    Konference

    Konference2016 IEEE International Conference on Big Data
    LandUSA
    ByWashington, DC
    Periode05/12/201608/12/2016
    Internetadresse

    Emneord

    • Television viewer behaviour
    • Skavlan talk show
    • Big social data
    • Facebook
    • Big data analytics
    • Text classification
    • Social set analysis

    Citer dette

    Larsen, H. H., Forsberg, J. M., Hemstad, S. V., Mukkamala, R. R., Hussain, A., & Vatrapu, R. (2016). TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. I R. Ak, G. Karypis, Y. Xia, X. T. Hu, P. S. Yu, J. Joshi, L. Ungar, L. Liu, A-H. Sato, T. Suzumura, S. Rachuri, R. Govindaraju, ... W. Xu (red.), Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016 (s. 3849-3858). [7841058] Piscataway, NJ: IEEE.
    Larsen, Henrikke Hovda ; Forsberg, Johanna Margareta ; Hemstad, Sigrid Viken ; Mukkamala, Raghava Rao ; Hussain, Abid ; Vatrapu, Ravi. / TV Ratings vs. Social Media Engagement : Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016. red. / Ronay Ak ; George Karypis ; Yinglong Xia ; Xiaohua Tony Hu ; Philip S. Yu ; James Joshi ; Lyle Ungar ; Ling Liu ; Aki-Hiro Sato ; Toyotaro Suzumura ; Sudarsan Rachuri ; Rama Govindaraju ; Weijia Xu. Piscataway, NJ : IEEE, 2016. s. 3849-3858
    @inproceedings{06fb6055f67d4e6895e3ffa301f86fbd,
    title = "TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan",
    abstract = "This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.",
    keywords = "Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis, Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis",
    author = "Larsen, {Henrikke Hovda} and Forsberg, {Johanna Margareta} and Hemstad, {Sigrid Viken} and Mukkamala, {Raghava Rao} and Abid Hussain and Ravi Vatrapu",
    year = "2016",
    month = "1",
    day = "1",
    language = "English",
    isbn = "9781467390057",
    pages = "3849--3858",
    editor = "Ronay Ak and George Karypis and Yinglong Xia and Hu, {Xiaohua Tony} and Yu, {Philip S.} and James Joshi and Lyle Ungar and Ling Liu and Aki-Hiro Sato and Toyotaro Suzumura and Sudarsan Rachuri and Rama Govindaraju and Weijia Xu",
    booktitle = "Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016",
    publisher = "IEEE",
    address = "United States",

    }

    Larsen, HH, Forsberg, JM, Hemstad, SV, Mukkamala, RR, Hussain, A & Vatrapu, R 2016, TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. i R Ak, G Karypis, Y Xia, XT Hu, PS Yu, J Joshi, L Ungar, L Liu, A-H Sato, T Suzumura, S Rachuri, R Govindaraju & W Xu (red), Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016., 7841058, IEEE, Piscataway, NJ, s. 3849-3858, 2016 IEEE International Conference on Big Data, Washington, DC, USA, 05/12/2016.

    TV Ratings vs. Social Media Engagement : Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. / Larsen, Henrikke Hovda; Forsberg, Johanna Margareta; Hemstad, Sigrid Viken; Mukkamala, Raghava Rao; Hussain, Abid; Vatrapu, Ravi.

    Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016. red. / Ronay Ak; George Karypis; Yinglong Xia; Xiaohua Tony Hu; Philip S. Yu; James Joshi; Lyle Ungar; Ling Liu; Aki-Hiro Sato; Toyotaro Suzumura; Sudarsan Rachuri; Rama Govindaraju; Weijia Xu. Piscataway, NJ : IEEE, 2016. s. 3849-3858 7841058.

    Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

    TY - GEN

    T1 - TV Ratings vs. Social Media Engagement

    T2 - Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan

    AU - Larsen, Henrikke Hovda

    AU - Forsberg, Johanna Margareta

    AU - Hemstad, Sigrid Viken

    AU - Mukkamala, Raghava Rao

    AU - Hussain, Abid

    AU - Vatrapu, Ravi

    PY - 2016/1/1

    Y1 - 2016/1/1

    N2 - This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.

    AB - This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.

    KW - Television viewer behaviour

    KW - Skavlan talk show

    KW - Big social data

    KW - Facebook

    KW - Big data analytics

    KW - Text classification

    KW - Social set analysis

    KW - Television viewer behaviour

    KW - Skavlan talk show

    KW - Big social data

    KW - Facebook

    KW - Big data analytics

    KW - Text classification

    KW - Social set analysis

    M3 - Article in proceedings

    SN - 9781467390057

    SP - 3849

    EP - 3858

    BT - Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016

    A2 - Ak, Ronay

    A2 - Karypis, George

    A2 - Xia, Yinglong

    A2 - Hu, Xiaohua Tony

    A2 - Yu, Philip S.

    A2 - Joshi, James

    A2 - Ungar, Lyle

    A2 - Liu, Ling

    A2 - Sato, Aki-Hiro

    A2 - Suzumura, Toyotaro

    A2 - Rachuri, Sudarsan

    A2 - Govindaraju, Rama

    A2 - Xu, Weijia

    PB - IEEE

    CY - Piscataway, NJ

    ER -

    Larsen HH, Forsberg JM, Hemstad SV, Mukkamala RR, Hussain A, Vatrapu R. TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. I Ak R, Karypis G, Xia Y, Hu XT, Yu PS, Joshi J, Ungar L, Liu L, Sato A-H, Suzumura T, Rachuri S, Govindaraju R, Xu W, red., Proceedings - 2016 IEEE International Conference on Big Data, Big Data 2016. Piscataway, NJ: IEEE. 2016. s. 3849-3858. 7841058