TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan

Henrikke Hovda Larsen, Johanna Margareta Forsberg, Sigrid Viken Hemstad, Raghava Rao Mukkamala, Abid Hussain, Ravi Vatrapu

    Publikation: Kapitel i bog/rapport/konferenceprocesKonferencebidrag i proceedingsForskningpeer review

    Resumé

    This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.
    This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.
    SprogEngelsk
    TitelProceedings of the 2016 IEEE International Conference on Big Data (BigData '16)
    RedaktørerJames Joshi, George Karypis, Ling Liu
    Udgivelses stedPiscataway, NJ
    ForlagIEEE
    Dato2016
    Sider3849-3858
    ISBN (Trykt)9781467390057
    StatusUdgivet - 2016
    Begivenhed2016 IEEE International Conference on Big Data - Washington, DC, USA
    Varighed: 5 dec. 20168 dec. 2016
    http://cci.drexel.edu/bigdata/bigdata2016/

    Konference

    Konference2016 IEEE International Conference on Big Data
    LandUSA
    ByWashington, DC
    Periode05/12/201608/12/2016
    Internetadresse

    Emneord

    • Television viewer behaviour
    • Skavlan talk show
    • Big social data
    • Facebook
    • Big data analytics
    • Text classification
    • Social set analysis

    Citer dette

    Larsen, H. H., Forsberg, J. M., Hemstad, S. V., Mukkamala, R. R., Hussain, A., & Vatrapu, R. (2016). TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. I J. Joshi, G. Karypis, & L. Liu (red.), Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16) (s. 3849-3858). Piscataway, NJ: IEEE.
    Larsen, Henrikke Hovda ; Forsberg, Johanna Margareta ; Hemstad, Sigrid Viken ; Mukkamala, Raghava Rao ; Hussain, Abid ; Vatrapu, Ravi. / TV Ratings vs. Social Media Engagement : Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). red. / James Joshi ; George Karypis ; Ling Liu. Piscataway, NJ : IEEE, 2016. s. 3849-3858
    @inproceedings{06fb6055f67d4e6895e3ffa301f86fbd,
    title = "TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan",
    abstract = "This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.",
    keywords = "Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis, Television viewer behaviour, Skavlan talk show, Big social data, Facebook, Big data analytics, Text classification, Social set analysis",
    author = "Larsen, {Henrikke Hovda} and Forsberg, {Johanna Margareta} and Hemstad, {Sigrid Viken} and Mukkamala, {Raghava Rao} and Abid Hussain and Ravi Vatrapu",
    year = "2016",
    language = "English",
    isbn = "9781467390057",
    pages = "3849--3858",
    editor = "James Joshi and George Karypis and Ling Liu",
    booktitle = "Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16)",
    publisher = "IEEE",
    address = "United States",

    }

    Larsen, HH, Forsberg, JM, Hemstad, SV, Mukkamala, RR, Hussain, A & Vatrapu, R 2016, TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. i J Joshi, G Karypis & L Liu (red), Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). IEEE, Piscataway, NJ, s. 3849-3858, 2016 IEEE International Conference on Big Data, Washington, DC, USA, 05/12/2016.

    TV Ratings vs. Social Media Engagement : Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. / Larsen, Henrikke Hovda; Forsberg, Johanna Margareta; Hemstad, Sigrid Viken; Mukkamala, Raghava Rao; Hussain, Abid; Vatrapu, Ravi.

    Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). red. / James Joshi; George Karypis; Ling Liu. Piscataway, NJ : IEEE, 2016. s. 3849-3858.

    Publikation: Kapitel i bog/rapport/konferenceprocesKonferencebidrag i proceedingsForskningpeer review

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    AU - Forsberg,Johanna Margareta

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    AB - This paper explores the relationship between TV viewership ratings for Scandinavian’s most popular talk show, Skavlan and public opinions expressed on its Facebook page. The research aim is to examine whether the activity on social media affects the number of viewers per episode of Skavlan, how the viewers are affected by discussions on the Talk Show, and whether this creates debate on social media afterwards. By analyzing TV viewer ratings of Skavlan talk show, Facebook activity and text classification of Facebook posts and comments with respect to type of emotions and brand sentiment, this paper identifes patterns in the users’ real-world and digital world behaviour.

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    KW - Text classification

    KW - Social set analysis

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    Larsen HH, Forsberg JM, Hemstad SV, Mukkamala RR, Hussain A, Vatrapu R. TV Ratings vs. Social Media Engagement: Big Social Data Analytics of the Scandinavian TV Talk Show Skavlan. I Joshi J, Karypis G, Liu L, red., Proceedings of the 2016 IEEE International Conference on Big Data (BigData '16). Piscataway, NJ: IEEE. 2016. s. 3849-3858.