Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

Originalsprog	Engelsk
Titel	Trademarks, Brands and Competitiveness
Redaktører	Teresa da Silva Lopes, Paul Duguid
Antal sider	28
Udgivelsessted	London
Forlag	Routledge
Publikationsdato	2010
Sider	165-193
Kapitel	8
ISBN (Trykt)	9780415776936
Status	Udgivet - 2010

Navn	Routledge International Studies in Business History

Handle.net

@inbook{e4bfbc92d91b4a1aa79aa18f1e94a019,

title = "Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930",

author = "Stefan Schwarzkopf",

year = "2010",

language = "English",

isbn = " 9780415776936",

series = "Routledge International Studies in Business History",

publisher = "Routledge",

pages = "165--193",

editor = "{da Silva Lopes}, {Teresa } and Paul Duguid",

booktitle = "Trademarks, Brands and Competitiveness",

address = "United Kingdom",

}

Turning Trademarks into Brands: How Advertising Agencies Practiced and Conceptualized Branding 1890-1930. / Schwarzkopf, Stefan.
Trademarks, Brands and Competitiveness . red. / Teresa da Silva Lopes; Paul Duguid. London: Routledge, 2010. s. 165-193 (Routledge International Studies in Business History).

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning › peer review

TY - CHAP

T1 - Turning Trademarks into Brands

T2 - How Advertising Agencies Practiced and Conceptualized Branding 1890-1930

AU - Schwarzkopf, Stefan

PY - 2010

Y1 - 2010

M3 - Book chapter

SN - 9780415776936

T3 - Routledge International Studies in Business History

SP - 165

EP - 193

BT - Trademarks, Brands and Competitiveness

A2 - da Silva Lopes, Teresa

A2 - Duguid, Paul

PB - Routledge

CY - London

ER -