Tricks of the Trade: The Performance and Interpretation of Authenticity

Brian Moeran

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Journal of Management Studies
Vol/bind	42
Udgave nummer	5
Sider (fra-til)	901-922
ISSN	0022-2380
DOI	https://doi.org/10.1111/j.1467-6486.2005.00526.x
Status	Udgivet - 2005

Emneord

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title = "Tricks of the Trade: The Performance and Interpretation of Authenticity",

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T2 - The Performance and Interpretation of Authenticity

AU - Moeran, Brian

PY - 2005

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KW - Markedsføringsstrategi

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KW - International markedsføring

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DO - 10.1111/j.1467-6486.2005.00526.x

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JO - Journal of Management Studies

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