| Originalsprog | Engelsk |
|---|---|
| Publikationsdato | 2017 |
| Antal sider | 3 |
| Status | Udgivet - 2017 |
Translating Co-creation to Place Marketing Theory: How Participatory Marketing Processes can Leverage Opportunities for Value Co-creation
- Sebastian Zenker
- , Shoushan Tavlian
Publikation: Konferencebidrag › Paper › Forskning › peer review