Tracking shifts in emotional responses to brands: A comparison of two studies

Flemming Hansen, Steen Lundsteen

Publikation: KonferencebidragPaperForskning

OriginalsprogEngelsk
Publikationsdato2006
Antal sider14
StatusUdgivet - 2006
BegivenhedThe 5th International Conference on Research in Advertising (ICORIA) - Bath, Storbritannien
Varighed: 30 jun. 20061 jul. 2006
Konferencens nummer: 5

Konference

KonferenceThe 5th International Conference on Research in Advertising (ICORIA)
Nummer5
LandStorbritannien
ByBath
Periode30/06/200601/07/2006

Bibliografisk note

Løbenr.: 071824

Emneord

  • udenforområde
  • Branding
  • Neuropsykologi
  • Emotioner

Citationsformater