Tracking shifts in emotional responses to brands: A comparison of two studies

Flemming Hansen, Steen Lundsteen

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2006
Antal sider	14
Status	Udgivet - 2006
Begivenhed	The 5th International Conference on Research in Advertising (ICORIA) - Bath, Storbritannien Varighed: 30 jun. 2006 → 1 jul. 2006 Konferencens nummer: 5

Konference	The 5th International Conference on Research in Advertising (ICORIA)
Nummer	5
Land/Område	Storbritannien
By	Bath
Periode	30/06/2006 → 01/07/2006

Løbenr.: 071824

Emneord

@conference{10e0d6e0086211dc9160000ea68e967b,

title = "Tracking shifts in emotional responses to brands: A comparison of two studies",

keywords = "udenforomr{\aa}de, Branding, Neuropsykologi, Emotioner",

author = "Flemming Hansen and Steen Lundsteen",

note = "L{\o}benr.: 071824; The 5th International Conference on Research in Advertising (ICORIA) ; Conference date: 30-06-2006 Through 01-07-2006",

year = "2006",

language = "English",

}