Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

Martin Reimann, Judith Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber

Publikation: Konferencebidrag › Konferenceabstrakt til konference › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2011
Antal sider	3
Status	Udgivet - 2011
Begivenhed	AMA Winter Marketing Educators' Conference 2011 : Marketing Theory and Applications - Austin, TX, USA Varighed: 18 feb. 2011 → 20 feb. 2011 Konferencens nummer: 22

Konference	AMA Winter Marketing Educators' Conference 2011
Nummer	22
Land/Område	USA
By	Austin, TX
Periode	18/02/2011 → 20/02/2011

Adgang til dokumentet

@conference{f6e6effa4a2a4971a7ca2a8eb295e2f1,

title = "Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design",

author = "Martin Reimann and Judith Zaichkowsky and Carolin Neuhaus and Thomas Bender and Bernd Weber",

year = "2011",

language = "English",

note = "AMA Winter Marketing Educators' Conference 2011 ; Conference date: 18-02-2011 Through 20-02-2011",

}

TY - ABST

T1 - Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

AU - Reimann, Martin

AU - Zaichkowsky, Judith

AU - Neuhaus, Carolin

AU - Bender, Thomas

AU - Weber, Bernd

N1 - Conference code: 22

PY - 2011

Y1 - 2011

M3 - Conference abstract for conference

T2 - AMA Winter Marketing Educators' Conference 2011

Y2 - 18 February 2011 through 20 February 2011

ER -