Toward an Understanding of the Behavioral, Psychological, and Neural Mechanisms Underlying Aesthetic Package Design

Martin Reimann, Judith Zaichkowsky, Carolin Neuhaus, Thomas Bender, Bernd Weber

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdato2011
Antal sider3
StatusUdgivet - 2011
BegivenhedAMA Winter Marketing Educators' Conference 2011 : Marketing Theory and Applications - Austin, TX, USA
Varighed: 18 feb. 201120 feb. 2011
Konferencens nummer: 22

Konference

KonferenceAMA Winter Marketing Educators' Conference 2011
Nummer22
LandUSA
ByAustin, TX
Periode18/02/201120/02/2011

Citationsformater