Touch-Points and Customer Engagement Behaviours in the Context of Continuously Delivered Products and Services

Helle Haurum, Suzanne C. Beckmann, Sylvia von Wallpach, Mogens Bjerre

Publikation: KonferencebidragPaperForskningpeer review

OriginalsprogEngelsk
Publikationsdato2015
Antal sider7
StatusUdgivet - 2015
BegivenhedFrench-Austrian-German Workshop on Consumer Behaviour: Context Matters! - Universität Bayreuth, Bayreuth, Tyskland
Varighed: 26 nov. 201527 nov. 2015
http://www.marketing.uni-bayreuth.de/de/research/FAG/index.html

Workshop

WorkshopFrench-Austrian-German Workshop on Consumer Behaviour
LokationUniversität Bayreuth
LandTyskland
ByBayreuth
Periode26/11/201527/11/2015
Internetadresse

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