Too Much of a Good Thing: When Corporate Heritage Becomes a Liability

Ellen Mølgaard Korsager; Anders Ravn Sørensen

Too Much of a Good Thing: When Corporate Heritage Becomes a Liability

Ellen Mølgaard Korsager, Anders Ravn Sørensen

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	28 apr. 2016
Status	Udgivet - 28 apr. 2016
Begivenhed	The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016: Brands that do Good - University of Bradford School of Management, Bradford, Storbritannien Varighed: 27 apr. 2016 → 29 apr. 2016 Konferencens nummer: 11 http://www.brad.ac.uk/management/brandatbradford/

Konference

Konference	The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016
Nummer	11
Lokation	University of Bradford School of Management
Land/Område	Storbritannien
By	Bradford
Periode	27/04/2016 → 29/04/2016
Internetadresse	http://www.brad.ac.uk/management/brandatbradford/

Handle.net

Persistent link

Citationsformater

@conference{707f8571474c4c0aac184df1d033d181,

title = "Too Much of a Good Thing: When Corporate Heritage Becomes a Liability",

author = "Korsager, {Ellen M{\o}lgaard} and {Ravn S{\o}rensen}, Anders",

year = "2016",

month = apr,

day = "28",

language = "English",

note = "The 11th Global Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2016 : Brands that do Good, AM SIG ; Conference date: 27-04-2016 Through 29-04-2016",

url = "http://www.brad.ac.uk/management/brandatbradford/",

}