Together We are Stronger: A Case Study of Carlsberg's Strategic Concept 'Winning Behaviours' in The Wake of a Series of International Acquisitions

Martine Cardel Gertsen, Anne-Marie Søderberg

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    OriginalsprogEngelsk
    TitelChallenges for Communication Management and Public Relations in International Mergers and Acquisitions
    RedaktørerRyszard Lawniczak
    UdgivelsesstedPoznan
    ForlagWydawnictwo Naukowe
    Publikationsdato2011
    Sider87-109
    ISBN (Trykt)9788360251461
    StatusUdgivet - 2011

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