To Innovate Better, Find Divergent Thinkers

Marion Poetz, Eric von Hippel

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review


    The article discusses the practice of seeking advice and ideas from practitioners in analogous fields. It references a study on search methodologies by Marion Poetz and colleagues at the Copenhagen Business School and Zeppelin University. Poetz and colleagues used a pyramid search methodology developed by researcher Eric von Hippel of the Massachusetts Institute of Technology (MIT) to help a forklift manufacturer research methods for loading and unloading forklifts from trucks.
    TidsskriftHarvard Business Review
    Udgave nummer6
    Sider (fra-til)26-28
    Antal sider3
    StatusUdgivet - jun. 2015

    Bibliografisk note

    A version of this article was published online under the title: Find the Right Expert for Any Problem (December 2014)