To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract

Gerrit Paul Cziehso; Tobias Schaefers

doi:10.1007/978-3-319-45596-9_96

To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract

Gerrit Paul Cziehso^*, Tobias Schaefers

^*Corresponding author af dette arbejde

Technische Universität Dortmund

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

Abstract

For a variety of product categories, such as online news, music downloads, or video games, consumers can use previews or trial versions to examine the offer before making a purchase decision. Previous research shows that the characteristics of a preview (e.g., usefulness or quantity of the provided content) have a strong impact on consumers’ buying decisions (e.g., Cheng and Tang 2010; Haruvy and Prasad 2001).

Originalsprog	Engelsk
Titel	Creating Marketing Magic and Innovative Future Marketing Trends : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1
Redaktører	Maximilian Stieler
Antal sider	2
Udgivelsessted	Cham
Forlag	Springer
Publikationsdato	2017
Sider	517-518
ISBN (Trykt)	9783319455952
ISBN (Elektronisk)	9783319455969
DOI	https://doi.org/10.1007/978-3-319-45596-9_96
Status	Udgivet - 2017
Udgivet eksternt	Ja
Begivenhed	2016 AMS Annual Conference - Walt Disney World Contemporary Resort Magic Kingdom, Lake Buena Vista, USA Varighed: 18 maj 2016 → 21 maj 2016 Konferencens nummer: 44 https://www.ams-web.org/events/EventDetails.aspx?id=669094

Konference

Konference	2016 AMS Annual Conference
Nummer	44
Lokation	Walt Disney World Contemporary Resort Magic Kingdom
Land/Område	USA
By	Lake Buena Vista
Periode	18/05/2016 → 21/05/2016
Internetadresse	https://www.ams-web.org/events/EventDetails.aspx?id=669094

Navn	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN	2363-6165

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Citationsformater

Cziehso, G. P., & Schaefers, T. (2017). To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. I M. Stieler (red.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1 (s. 517-518). Springer. https://doi.org/10.1007/978-3-319-45596-9_96

Cziehso, Gerrit Paul ; Schaefers, Tobias. / To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models : An Abstract. Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. red. / Maximilian Stieler. Cham : Springer, 2017. s. 517-518 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract",

abstract = "For a variety of product categories, such as online news, music downloads, or video games, consumers can use previews or trial versions to examine the offer before making a purchase decision. Previous research shows that the characteristics of a preview (e.g., usefulness or quantity of the provided content) have a strong impact on consumers{\textquoteright} buying decisions (e.g., Cheng and Tang 2010; Haruvy and Prasad 2001).",

author = "Cziehso, {Gerrit Paul} and Tobias Schaefers",

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doi = "10.1007/978-3-319-45596-9_96",

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booktitle = "Creating Marketing Magic and Innovative Future Marketing Trends",

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Cziehso, GP & Schaefers, T 2017, To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. i M Stieler (red.), Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. Springer, Cham, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, s. 517-518, 2016 AMS Annual Conference, Lake Buena Vista, Florida, USA, 18/05/2016. https://doi.org/10.1007/978-3-319-45596-9_96

To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. / Cziehso, Gerrit Paul; Schaefers, Tobias.
Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. red. / Maximilian Stieler. Cham: Springer, 2017. s. 517-518 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Publikation: Bidrag til bog/antologi/rapport › Konferenceabstrakt i proceedings › Forskning › peer review

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Cziehso GP, Schaefers T. To Be Continued…The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models: An Abstract. I Stieler M, red., Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference. Vol. 1. Cham: Springer. 2017. s. 517-518. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-45596-9_96