Third Wave Branding: Breaking the Ice

Majken Schultz; Mary Jo Hatch

Third Wave Branding: Breaking the Ice

Institut for Organisation

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning

Abstrakt

Brand management should exceed the confi nes of marketing and be embraced by
corporate culture as a valuable way of thinking about the corporate environment.

Originalsprog	Engelsk
Tidsskrift	Communication Director
Udgave nummer	4
Sider (fra-til)	58-61
Antal sider	4
Status	Udgivet - 2007

Adgang til dokumentet

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Citationsformater

Schultz, M., & Hatch, M. J. (2007). Third Wave Branding: Breaking the Ice. Communication Director, (4), 58-61.

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