Abstract
Brand management should exceed the confi nes of marketing and be embraced by
corporate culture as a valuable way of thinking about the corporate environment.
corporate culture as a valuable way of thinking about the corporate environment.
Originalsprog | Engelsk |
---|---|
Tidsskrift | Communication Director |
Udgave nummer | 4 |
Sider (fra-til) | 58-61 |
Antal sider | 4 |
Status | Udgivet - 2007 |