Third Wave Branding: Breaking the Ice

Majken Schultz, Mary Jo Hatch

Publikation: Bidrag til tidsskriftTidsskriftartikelForskning

Abstrakt

Brand management should exceed the confi nes of marketing and be embraced by
corporate culture as a valuable way of thinking about the corporate environment.
OriginalsprogEngelsk
TidsskriftCommunication Director
Udgave nummer4
Sider (fra-til)58-61
Antal sider4
StatusUdgivet - 2007

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