Theory Development within International Market Entry Mode: An Assessment

Flemming Cumberland

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Emneord

@article{dd84f330f8ad11db9160000ea68e967b,

title = "Theory Development within International Market Entry Mode: An Assessment",

keywords = "Markedsindtr{\ae}ngning, Virksomhedens internationalisering, Internationaliseringsstrategi, International business",

author = "Flemming Cumberland",

year = "2006",

language = "English",

volume = "6",

pages = "349--373",

journal = "Marketing Review",

issn = "1469-347X",

publisher = "Westburn Publishers",

number = "4",

}

TY - JOUR

T1 - Theory Development within International Market Entry Mode

T2 - An Assessment

AU - Cumberland, Flemming

PY - 2006

Y1 - 2006

KW - Markedsindtrængning

KW - Virksomhedens internationalisering

KW - Internationaliseringsstrategi

KW - International business

M3 - Journal article

SN - 1469-347X

VL - 6

SP - 349

EP - 373

JO - Marketing Review

JF - Marketing Review

IS - 4

ER -