The Use of Metaphorical Communication and Language Concreteness In an Equity Crowdfunding Setting

Dennis Helding Jacobsen, Diego Stea

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Particularly in noisy signaling environments, managerial communication has important consequences for organizations. Yet, these consequences can be very different, and rhetorical signals have been shown to be able to create as well as destroy value for firms. To improve our understanding of the conditions that make rhetoric a value-adding versus value-destroying exercise, we examine the simultaneous application in an equity crowdfunding setting of two key rhetorical instruments: metaphorical communication and language concreteness. Based on a complementary fit logic, we theorize that metaphorical communication boosts resource contributions when paired with language concreteness, but hampers resource contributions when combined with language abstraction. Analysis of full-sample, firm-level data on 140 crowdfunding campaigns supports these ideas. These findings contribute to the strategic communication, signaling, and crowdfunding literatures.
OriginalsprogEngelsk
TitelProceedings of the Seventy-ninth Annual Meeting of the Academy of Management
RedaktørerGuclu Atinc
Antal sider6
UdgivelsesstedBriar Cliff Manor, NY
ForlagAcademy of Management
Publikationsdato2019
Sider1356-1361
Artikelnummer240
DOI
StatusUdgivet - 2019
BegivenhedThe Academy of Management Annual Meeting 2019: Understanding the Inclusive Organization - Boston, USA
Varighed: 9 aug. 201913 aug. 2019
Konferencens nummer: 79
http://aom.org/annualmeeting/

Konference

KonferenceThe Academy of Management Annual Meeting 2019
Nummer79
Land/OmrådeUSA
ByBoston
Periode09/08/201913/08/2019
Internetadresse
NavnAcademy of Management Proceedings
ISSN2151-6561

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