The Use of Conjoint-analysis for Measuring Preferences in Supply Chain Design

Thomas Reutterer, Herbert Kotzab

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Abstrakt

In this paper we introduce the methodology of conjoint-analysis as an appropriate tool to evaluate the preferences and expectations of supply chain managers in designing a supply chain. Our study is based on 41 personal interviews, conducted among Austrian supply chain managers. Due to the considerable heterogeneity of the sample respondents, the assumption of a single “correct” supply chain design appears doubtful. According to our results four different types of supply chain designs were derived. In conclusion, the use of conjoint-analysis offers a promising tool to generate information in the way logistics managers design different versions of supply chains.
OriginalsprogEngelsk
TidsskriftIndustrial Marketing Management
Vol/bind29
Udgave nummer1
Sider (fra-til)27-35
Antal sider9
ISSN0019-8501
DOI
StatusUdgivet - 2000

Emneord

  • Supply chain management
  • conjoint-analysis

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