The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation

Christine Vallaster, Sylvia von Wallpach, Leslie de Chernatony

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

OriginalsprogEngelsk
Publikationsdatoapr. 2010
StatusUdgivet - apr. 2010
Udgivet eksterntJa
BegivenhedThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010 - Escuela Superior de Administración y Dirección de Empresas (ESADE), Barcelona, Spanien
Varighed: 9 apr. 201011 apr. 2010
Konferencens nummer: 6
http://www.esade.edu/web/eng

Konference

KonferenceThe 6th International Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group 2010
Nummer6
LokationEscuela Superior de Administración y Dirección de Empresas (ESADE)
LandSpanien
ByBarcelona
Periode09/04/201011/04/2010
Internetadresse

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