The State of Collective Intelligence Behavior and Practices of Danish Corporations

Danish corporations face challenges in adapting to the fourth industrial revolution resulting from the evolution in information technology and digitalization. Overall, the fourth industrial revolution has led to new requirements for Danish companies that are challenged in terms of efficiency, cost, quality in creativity and innovation, and the ability to predict new market trends and operational changes better than the competition. The purpose of this research is to map the state of collective intelligence behavior and related crowdsourcing methods applied by CEOs, directors and managers of Denmark's leading corporations across different sectors. As the first quantitative and qualitative research on the status of collective intelligence behavior and practices of top Danish corporations, we investigate the corporations’ use of collective intelligence, crowdsourcing methods (including crowdsourcing of creative and innovative solutions), prediction markets, and crowd predictions without markets. In addition, we examine various factors that can determine the usage of crowdsourcing within the individual company.