The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election

Scott P. Robertson; Ravi Vatrapu; Richard Medina

The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election

Scott P. Robertson, Ravi Vatrapu, Richard Medina

University of Hawaii at Manoa

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

Abstract

This paper examines the linkage patterns of people who posted links on the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. Linkage patterns indicate the destinations to which participants in these social networking dialogues wished to send other participants. We show a strong integration of the Web 2.0 and new media technologies of social networking, online video, and blogs. Outside of video content, users tended to direct others to groups and applications within the Facebook
community, but this homophilous behavior was more common for infrequent posters. Ten internet domains accounted for 90% of all links, and the top ten contained a mixture of news, candidate, and blog sites. We offer a discussion of the Facebook candidate walls as a public sphere for political discourse and introduce some design concepts for visualizing and navigating the walls.

Originalsprog	Engelsk
Titel	Proceedings of the 10th Annual International Conference on Digital Government Research : Social Networks: Making Connections between Citizens, Data and Government
Redaktører	Soon Ae Chun, Rodrigo Sandoval, Priscilla Regan
Forlag	Digital Government Society of North America
Publikationsdato	2009
Sider	6-15
ISBN (Trykt)	9781605585352
Status	Udgivet - 2009
Begivenhed	10th Annual International Conference on Digital Government Research: Social Networks. dg.o 2009 : Social Networks: Making Connections between Citizens, Data & Government - Canceled due to worldwide H1N1 influenza concerns, Puebla, Mexico Varighed: 17 maj 2009 → 20 maj 2009 Konferencens nummer: 10

Konference

Konference	10th Annual International Conference on Digital Government Research: Social Networks. dg.o 2009
Nummer	10
Lokation	Canceled due to worldwide H1N1 influenza concerns
Land/Område	Mexico
By	Puebla
Periode	17/05/2009 → 20/05/2009

Navn	ACM International Conference Proceeding Series
Vol/bind	390

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Citationsformater

Robertson, S. P., Vatrapu, R., & Medina, R. (2009). The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election. I S. A. Chun, R. Sandoval, & P. Regan (red.), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government (s. 6-15). Digital Government Society of North America. ACM International Conference Proceeding Series Bind 390

Robertson, Scott P. ; Vatrapu, Ravi ; Medina, Richard. / The Social Life of Social Networks : Facebook Linkage Patterns in the 2008 U.S. Presidential Election. Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. red. / Soon Ae Chun ; Rodrigo Sandoval ; Priscilla Regan. Digital Government Society of North America, 2009. s. 6-15 (ACM International Conference Proceeding Series, Bind 390).

@inproceedings{f06b1d90b88011dea6a6000ea68e967b,

title = "The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election",

abstract = "This paper examines the linkage patterns of people who posted links on the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. Linkage patterns indicate the destinations to which participants in these social networking dialogues wished to send other participants. We show a strong integration of the Web 2.0 and new media technologies of social networking, online video, and blogs. Outside of video content, users tended to direct others to groups and applications within the Facebookcommunity, but this homophilous behavior was more common for infrequent posters. Ten internet domains accounted for 90% of all links, and the top ten contained a mixture of news, candidate, and blog sites. We offer a discussion of the Facebook candidate walls as a public sphere for political discourse and introduce some design concepts for visualizing and navigating the walls. ",

author = "Robertson, {Scott P.} and Ravi Vatrapu and Richard Medina",

year = "2009",

language = "English",

isbn = "9781605585352",

series = "ACM International Conference Proceeding Series",

pages = "6--15",

editor = "Chun, {Soon Ae} and Rodrigo Sandoval and Priscilla Regan",

booktitle = "Proceedings of the 10th Annual International Conference on Digital Government Research",

publisher = "Digital Government Society of North America",

address = "United States",

note = "10th Annual International Conference on Digital Government Research: Social Networks. dg.o 2009 : Social Networks: Making Connections between Citizens, Data & Government, DGO.2009 ; Conference date: 17-05-2009 Through 20-05-2009",

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Robertson, SP, Vatrapu, R & Medina, R 2009, The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election. i SA Chun, R Sandoval & P Regan (red), Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. Digital Government Society of North America, ACM International Conference Proceeding Series, bind 390, s. 6-15, 10th Annual International Conference on Digital Government Research: Social Networks. dg.o 2009
, Puebla, Mexico, 17/05/2009.

The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election. / Robertson, Scott P.; Vatrapu, Ravi; Medina, Richard.
Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. red. / Soon Ae Chun; Rodrigo Sandoval; Priscilla Regan. Digital Government Society of North America, 2009. s. 6-15 (ACM International Conference Proceeding Series, Bind 390).

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review

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AB - This paper examines the linkage patterns of people who posted links on the Facebook “walls” of Barack Obama, Hillary Clinton, and John McCain over two years prior to the 2008 U.S. Presidential election. Linkage patterns indicate the destinations to which participants in these social networking dialogues wished to send other participants. We show a strong integration of the Web 2.0 and new media technologies of social networking, online video, and blogs. Outside of video content, users tended to direct others to groups and applications within the Facebookcommunity, but this homophilous behavior was more common for infrequent posters. Ten internet domains accounted for 90% of all links, and the top ten contained a mixture of news, candidate, and blog sites. We offer a discussion of the Facebook candidate walls as a public sphere for political discourse and introduce some design concepts for visualizing and navigating the walls.

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Robertson SP, Vatrapu R, Medina R. The Social Life of Social Networks: Facebook Linkage Patterns in the 2008 U.S. Presidential Election. I Chun SA, Sandoval R, Regan P, red., Proceedings of the 10th Annual International Conference on Digital Government Research: Social Networks: Making Connections between Citizens, Data and Government. Digital Government Society of North America. 2009. s. 6-15. (ACM International Conference Proceeding Series, Bind 390).