The Six Pack Model: Bringing Muscle to Your Growth Strategy

Publikation: Working paperForskningpeer review

Abstrakt

Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
OriginalsprogEngelsk
Udgivelses stedFrederiksberg
UdgiverCopenhagen Business School [wp]
Antal sider6
StatusUdgivet - mar. 2014
NavnTools for Competitiveness
Nummer01/2014

Citationsformater