The Six Pack Model

Bringing Muscle to Your Growth Strategy

Publikation: Working paperForskningpeer review

Resumé

Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
OriginalsprogEngelsk
Udgivelses stedFrederiksberg
UdgiverCopenhagen Business School [wp]
Antal sider6
StatusUdgivet - mar. 2014
NavnTools for Competitiveness
Nummer01/2014

Citer dette

Andersen, H., & Ritter, T. (2014). The Six Pack Model: Bringing Muscle to Your Growth Strategy. Frederiksberg: Copenhagen Business School [wp]. Tools for Competitiveness, Nr. 01/2014
Andersen, Henrik ; Ritter, Thomas. / The Six Pack Model : Bringing Muscle to Your Growth Strategy. Frederiksberg : Copenhagen Business School [wp], 2014. (Tools for Competitiveness; Nr. 01/2014).
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Andersen, H & Ritter, T 2014 'The Six Pack Model: Bringing Muscle to Your Growth Strategy' Copenhagen Business School [wp], Frederiksberg.

The Six Pack Model : Bringing Muscle to Your Growth Strategy. / Andersen, Henrik; Ritter, Thomas.

Frederiksberg : Copenhagen Business School [wp], 2014.

Publikation: Working paperForskningpeer review

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