Resumé
| Originalsprog | Engelsk |
|---|---|
| Udgivelses sted | Frederiksberg |
| Udgiver | Copenhagen Business School [wp] |
| Antal sider | 6 |
| Status | Udgivet - mar. 2014 |
| Navn | Tools for Competitiveness |
|---|---|
| Nummer | 01/2014 |
Citer dette
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The Six Pack Model : Bringing Muscle to Your Growth Strategy. / Andersen, Henrik; Ritter, Thomas.
Frederiksberg : Copenhagen Business School [wp], 2014.Publikation: Working paper › Forskning › peer review
TY - UNPB
T1 - The Six Pack Model
T2 - Bringing Muscle to Your Growth Strategy
AU - Andersen, Henrik
AU - Ritter, Thomas
PY - 2014/3
Y1 - 2014/3
N2 - Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
AB - Ever seen a growth strategies fail because it was not connect ed to the firm’s customer base? Or a customer relationship strategy falters just because it was the wrong thing to do with that given customer? This article presents the six pack model, a tool that makes growth profitable and predictable. Not all customers can and should grow – thus a firm needs to classify its customers in order to implement the right customer strategy.
M3 - Working paper
BT - The Six Pack Model
PB - Copenhagen Business School [wp]
CY - Frederiksberg
ER -