The Seeking of Strategy Where It Is Not: Towards a Theory of Strategy Absence: A Reply to Bauerschmidt

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In this issue Bauerschmidt critiques a recent Strategic Management Journal paper dealing with the absence of strategy. In this paper (Inkpen and Choudhury, 1995), we argued that strategy absence should be viewed as a legitimate phenomenon of interest. Bauerschmidt maintained that we failed to instill a new strategy paradigm and challenged our arguments as a rhetorical ploy. Unfortunately, Bauerschmidt misinterpreted our intended message. Although we challenged the conventional wisdom that every firm must have an articulated strategy, instilling a new paradigm was not our objective. Our main argument was that the concept of absence may help strategy researchers better understand existing paradigms.
TidsskriftStrategic Management Journal
Udgave nummer8
Sider (fra-til)669-670
Antal sider2
StatusUdgivet - okt. 1996
Udgivet eksterntJa