@inbook{e2da3204cd644cce9fdc38dd66bc9932,
title = "The Same Only Different: Seven Steps of Selling in Emerging Markets",
author = "Selma Kadic-Maglajlic and Chaker, {Nawar N.} and Maja Arslanagi{\'c}-Kalajd{\v z}i{\'c}",
year = "2021",
doi = "10.4337/9781788975315.00013",
language = "English",
isbn = "9781788975308",
series = "Elgar Research Agendas",
publisher = "Edward Elgar Publishing",
pages = "109–134",
editor = "Fernando Jaramillo and Mulki, {Jay P.}",
booktitle = "A Research Agenda for Sales",
address = "United Kingdom",
}