The Role of Visual Communication in the Process of Institutionalization

Renate Meyer, Dennis Jancsary, Eva Boxenbaum, Markus Höllerer

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

Resumé

How does visual communication contribute to the emergence and consolidation of new institutions? Previous research on institutionalization has primarily focused on verbal text and neglected its interaction with visual forms of communication. We propose that a more thorough and systematic engagement with the ways in which the visual interacts with the verbal may help address existing ‘fault lines’ and ‘blind spots’ in our knowledge about processes of institutionalization. In order to theorize such contribution of a visual perspective, we utilize insights from social semiotics and flesh out a number of unique affordances (i.e., particular opportunities for meaning construction) of visual communication. First, we argue that the visual mode has certain ‘constitutive features’ that enable affordances different from those of verbal text. Second, we systematically discuss a set of affordances of visual communication and how it may extend, speed up, or strengthen the effect of verbal communication. Essentially, we argue that visual communication plays a crucial role in shaping the trajectory of institutionalization.
OriginalsprogEngelsk
Publikationsdato2016
Antal sider2
StatusUdgivet - 2016
BegivenhedFifth European Theory development Workshop. ETDW 2016 - Hanken School of Economics, Helsinki, Finland
Varighed: 30 jun. 20161 jul. 2016
Konferencens nummer: 5
https://etdw2016.wordpress.com/

Konference

KonferenceFifth European Theory development Workshop. ETDW 2016
Nummer5
LokationHanken School of Economics
LandFinland
ByHelsinki
Periode30/06/201601/07/2016
Internetadresse

Bibliografisk note

CBS Bibliotek har ikke adgang til materialet

Emneord

  • Visual communication
  • Visual affordances
  • Stages and process of institutionalization
  • Social semiotics
  • Communicative institutionalism
  • Organization and management studies

Citer dette

Meyer, R., Jancsary, D., Boxenbaum, E., & Höllerer, M. (2016). The Role of Visual Communication in the Process of Institutionalization. Abstract fra Fifth European Theory development Workshop. ETDW 2016, Helsinki, Finland.
Meyer, Renate ; Jancsary, Dennis ; Boxenbaum, Eva ; Höllerer, Markus. / The Role of Visual Communication in the Process of Institutionalization. Abstract fra Fifth European Theory development Workshop. ETDW 2016, Helsinki, Finland.2 s.
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Meyer, R, Jancsary, D, Boxenbaum, E & Höllerer, M 2016, 'The Role of Visual Communication in the Process of Institutionalization' Fifth European Theory development Workshop. ETDW 2016, Helsinki, Finland, 30/06/2016 - 01/07/2016, .

The Role of Visual Communication in the Process of Institutionalization. / Meyer, Renate; Jancsary, Dennis; Boxenbaum, Eva; Höllerer, Markus.

2016. Abstract fra Fifth European Theory development Workshop. ETDW 2016, Helsinki, Finland.

Publikation: KonferencebidragKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - The Role of Visual Communication in the Process of Institutionalization

AU - Meyer, Renate

AU - Jancsary, Dennis

AU - Boxenbaum, Eva

AU - Höllerer, Markus

N1 - CBS Library does not have access to the material

PY - 2016

Y1 - 2016

N2 - How does visual communication contribute to the emergence and consolidation of new institutions? Previous research on institutionalization has primarily focused on verbal text and neglected its interaction with visual forms of communication. We propose that a more thorough and systematic engagement with the ways in which the visual interacts with the verbal may help address existing ‘fault lines’ and ‘blind spots’ in our knowledge about processes of institutionalization. In order to theorize such contribution of a visual perspective, we utilize insights from social semiotics and flesh out a number of unique affordances (i.e., particular opportunities for meaning construction) of visual communication. First, we argue that the visual mode has certain ‘constitutive features’ that enable affordances different from those of verbal text. Second, we systematically discuss a set of affordances of visual communication and how it may extend, speed up, or strengthen the effect of verbal communication. Essentially, we argue that visual communication plays a crucial role in shaping the trajectory of institutionalization.

AB - How does visual communication contribute to the emergence and consolidation of new institutions? Previous research on institutionalization has primarily focused on verbal text and neglected its interaction with visual forms of communication. We propose that a more thorough and systematic engagement with the ways in which the visual interacts with the verbal may help address existing ‘fault lines’ and ‘blind spots’ in our knowledge about processes of institutionalization. In order to theorize such contribution of a visual perspective, we utilize insights from social semiotics and flesh out a number of unique affordances (i.e., particular opportunities for meaning construction) of visual communication. First, we argue that the visual mode has certain ‘constitutive features’ that enable affordances different from those of verbal text. Second, we systematically discuss a set of affordances of visual communication and how it may extend, speed up, or strengthen the effect of verbal communication. Essentially, we argue that visual communication plays a crucial role in shaping the trajectory of institutionalization.

KW - Visual communication

KW - Visual affordances

KW - Stages and process of institutionalization

KW - Social semiotics

KW - Communicative institutionalism

KW - Organization and management studies

KW - Visual communication

KW - Visual affordances

KW - Stages and process of institutionalization

KW - Social semiotics

KW - Communicative institutionalism

KW - Organization and management studies

M3 - Conference abstract for conference

ER -

Meyer R, Jancsary D, Boxenbaum E, Höllerer M. The Role of Visual Communication in the Process of Institutionalization. 2016. Abstract fra Fifth European Theory development Workshop. ETDW 2016, Helsinki, Finland.