The Role of ‘High Potentials’ in Integrating and Implementing Corporate Social Responsibility

Adam Lindgreen, Valérie Swaen, David Harness, Marieke Hoffmann

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

The Samenleving and Bedrijf (S&B) network of Dutch organizations seeks to embed corporate social responsibility (CSR) within business practices but faces challenges with regard to how to do so across various organizational practices, processes, and policies. The integration of CSR demands cultural change driven by senior management and other change agents, who push CSR principles throughout the organization. This study examines the change processes that S&B member organizations have initiated, with a particular focus on the role of high potentials—those persons who have been selected for the fast track into senior management. Interviews with nine S&B organizations document their levels of CSR integration and implementation, the role of senior managers, and the effects of high potentials’ competencies on the realignment process. High potentials have the ability and opportunity to act as CSR change agents, but organizations’ expectations of their purposes as future senior managers prevented them from doing so. In the existing organizational cultures, leadership focused on economic success, and the CSR implementation process had just initiated. Therefore, a measure of CSR embeddedness might refer to the performance measurement and expectations of high potentials as potential CSR change agents.
OriginalsprogEngelsk
TidsskriftJournal of Business Ethics
Vol/bind99
Udgave nummerSupplement 1
Sider (fra-til)73-91
ISSN0167-4544
DOI
StatusUdgivet - 2011
Udgivet eksterntJa

Emneord

  • Corporate social responsibility
  • High potentials
  • Change agents
  • Integration
  • Implementation
  • Case study

Citer dette

Lindgreen, Adam ; Swaen, Valérie ; Harness, David ; Hoffmann, Marieke. / The Role of ‘High Potentials’ in Integrating and Implementing Corporate Social Responsibility. I: Journal of Business Ethics. 2011 ; Bind 99, Nr. Supplement 1. s. 73-91.
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The Role of ‘High Potentials’ in Integrating and Implementing Corporate Social Responsibility. / Lindgreen, Adam; Swaen, Valérie; Harness, David; Hoffmann, Marieke.

I: Journal of Business Ethics, Bind 99, Nr. Supplement 1, 2011, s. 73-91.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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