The Role of Efficient Consumer Response in Assisting Business Excellence

Herbert Kotzab; David Bruce Grant; Mogens Bjerre; Jesper Aastrup; Thomas Reutterer; Aseem Kinra

The Role of Efficient Consumer Response in Assisting Business Excellence

Herbert Kotzab, David Bruce Grant, Mogens Bjerre, Jesper Aastrup, Thomas Reutterer, Aseem Kinra

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

Abstract

Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.

Originalsprog	Engelsk
Titel	Advances in Marketing : Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006
Redaktører	William J. Kehoe, Linda K. Witten
Udgivelsessted	Mobile
Forlag	Society for Marketing Advances
Publikationsdato	2006
Sider	317-323
ISBN (Trykt)	0967605970
Status	Udgivet - 2006
Begivenhed	Advances in Marketing Linking organizations and Customers - Nashville, Tennessee, USA Varighed: 1 nov. 2006 → 4 nov. 2006

Konference

Konference	Advances in Marketing Linking organizations and Customers
Land/Område	USA
By	Nashville, Tennessee
Periode	01/11/2006 → 04/11/2006

Bibliografisk note

Opstilling: 339.37 rol
Løbe nr.: 067650

Emneord

Dagligvaregrossister
Dagligvarehandel
Dagligvarer
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Citationsformater

Kotzab, H., Grant, D. B., Bjerre, M., Aastrup, J., Reutterer, T., & Kinra, A. (2006). The Role of Efficient Consumer Response in Assisting Business Excellence. I W. J. Kehoe, & L. K. Witten (red.), Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006 (s. 317-323). Society for Marketing Advances. https://pdfs.semanticscholar.org/f1b2/3533c9f826805eef14e9c927505f4ead1a24.pdf

Kotzab, Herbert ; Grant, David Bruce ; Bjerre, Mogens et al. / The Role of Efficient Consumer Response in Assisting Business Excellence. Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. red. / William J. Kehoe ; Linda K. Witten. Mobile : Society for Marketing Advances, 2006. s. 317-323

@inproceedings{c301b020f8ad11db9160000ea68e967b,

title = "The Role of Efficient Consumer Response in Assisting Business Excellence",

abstract = "Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.",

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author = "Herbert Kotzab and Grant, {David Bruce} and Mogens Bjerre and Jesper Aastrup and Thomas Reutterer and Aseem Kinra",

note = "Opstilling: 339.37 rol L{\o}be nr.: 067650; Advances in Marketing Linking organizations and Customers ; Conference date: 01-11-2006 Through 04-11-2006",

year = "2006",

language = "English",

isbn = "0967605970",

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Kotzab, H, Grant, DB, Bjerre, M, Aastrup, J, Reutterer, T & Kinra, A 2006, The Role of Efficient Consumer Response in Assisting Business Excellence. i WJ Kehoe & LK Witten (red), Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. Society for Marketing Advances, Mobile, s. 317-323, Advances in Marketing Linking organizations and Customers, Nashville, Tennessee, USA, 01/11/2006. <https://pdfs.semanticscholar.org/f1b2/3533c9f826805eef14e9c927505f4ead1a24.pdf>

The Role of Efficient Consumer Response in Assisting Business Excellence. / Kotzab, Herbert; Grant, David Bruce; Bjerre, Mogens et al.
Advances in Marketing: Linking Organizations and Customers. Proceedings of the Annual Meeting of the Society for Marketing Advances 2006. red. / William J. Kehoe; Linda K. Witten. Mobile: Society for Marketing Advances, 2006. s. 317-323.

Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning

TY - GEN

T1 - The Role of Efficient Consumer Response in Assisting Business Excellence

AU - Kotzab, Herbert

AU - Grant, David Bruce

AU - Bjerre, Mogens

AU - Aastrup, Jesper

AU - Reutterer, Thomas

AU - Kinra, Aseem

N1 - Opstilling: 339.37 rol Løbe nr.: 067650

PY - 2006

Y1 - 2006

N2 - Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.

AB - Business excellence represents the absolute or best quality a firm can deliver to satisfy its customers. The European efficient consumer response (ECR) initiative was formed to re-engineer the way business is done in the grocery industry to achieve business excellence by implementing cooperative strategies between retailer and manufacturer to fulfil consumer needs better, faster and at less cost. However, ECR implementation has not been smooth in most settings and thus business excellence in ECR supply chains is lacking. This paper reports on an exploratory study of the Austrian grocery supply chain that examined the success factors and pitfalls that have to be considered when translating ECR techniques into a business excellence framework.

KW - Dagligvaregrossister

KW - Dagligvarehandel

KW - Dagligvarer

KW - Kunderelationer

M3 - Article in proceedings

SN - 0967605970

SP - 317

EP - 323

BT - Advances in Marketing

A2 - Kehoe, William J.

A2 - Witten, Linda K.

PB - Society for Marketing Advances

CY - Mobile

T2 - Advances in Marketing Linking organizations and Customers

Y2 - 1 November 2006 through 4 November 2006

ER -