The role of attitudes towards the sponsoring object (A-Sp) in the evaluation of possible sponsoring objects: sport, social aid organisations, cultural events and tv-programmes, etc.

Flemming Hansen, Jens Halling, Lars Bech Christensen

Publikation: Working paperForskning

OriginalsprogEngelsk
Antal sider25
StatusUdgivet - 2003

Bibliografisk note

Opstilling: 659.41 han
Løbe nr.: 034671

Emneord

  • Sponsering

Citationsformater