The Relevance of Shopper Logistics for Consumers of Store-Based Retail Formats

Christoph Teller, Herbert Kotzab, David B. Grant

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Abstrakt

This paper discusses and empirically evaluates the relevance of shopping-related logistics for consumers of store-based retail formats. Based on a literature review a conceptual model was developed and subsequently tested using a survey of more than six hundred consumers in the grocery retail sector. Respondents were those primarily responsible for grocery shopping in their households located in a highly concentrated European urban retail market. Variance based structural equation modelling reveals that shopper logistics has a major impact on the convenience of store-based shopping and partly influence consumers' perceptions of shopping related costs. Nevertheless, shopper logistics does not affect consumer behaviour in terms of the share of visits of a store. These results are moderated by age, hedonic shopping orientation, shopping frequency, average spending per trip and store format preference. We conclude that shopper logistics is relevant for consumers of grocery stores but its relevance varies between different shopper groups.

OriginalsprogEngelsk
TidsskriftJournal of Retailing and Consumer Services
Vol/bind19
Udgave nummer1
Sider (fra-til)59–66
ISSN0969-6989
DOI
StatusUdgivet - jan. 2012

Emneord

  • Shopper logistics
  • Retail format
  • Grocery sector

Citationsformater