@inproceedings{f8732570392211dda1b3000ea68e967b,
title = "The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising",
keywords = "radioreklamer, reklameeffekt",
author = "Flemming Hansen and Steen Lundsteen and Lars Gr{\o}nholdt and Karsten Lange",
year = "2008",
language = "English",
booktitle = "Proceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008",
publisher = "American Academy of Advertising (AAA)",
note = "AAA 2008 Annual Conference ; Conference date: 27-03-2008 Through 30-03-2008",
}