The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Steen Lundsteen, Lars Grønholdt, Karsten Lange

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the American Academy of Advertising 50th Anniversary Annual Conference, San Mateo, California, 27-30 March 2008
Antal sider13
ForlagAmerican Academy of Advertising (AAA)
Publikationsdato2008
StatusUdgivet - 2008
BegivenhedAAA 2008 Annual Conference - San Mateo, California, USA
Varighed: 27 mar. 200830 mar. 2008

Konference

KonferenceAAA 2008 Annual Conference
LandUSA
BySan Mateo, California
Periode27/03/200830/03/2008

Emneord

  • radioreklamer
  • reklameeffekt

Citationsformater