The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Steen Lundsteen, Lars Grønholdt, Karsten Lange

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	New Trends in Advertising Research
Redaktører	Francisco Costa Pereira, Jorge Verissimo, Peter Neijens
Udgivelsessted	Manchester
Forlag	Edicioes Silabo
Publikationsdato	2008
Sider	83-101
ISBN (Trykt)	9789826184935
Status	Udgivet - 2008

Handle.net

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The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising. / Hansen, Flemming; Lundsteen, Steen; Grønholdt, Lars et al.
New Trends in Advertising Research. red. / Francisco Costa Pereira; Jorge Verissimo; Peter Neijens. Manchester: Edicioes Silabo, 2008. s. 83-101.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

TY - CHAP

T1 - The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

AU - Hansen, Flemming

AU - Lundsteen, Steen

AU - Grønholdt, Lars

AU - Lange, Karsten

PY - 2008

Y1 - 2008

M3 - Book chapter

SN - 9789826184935

SP - 83

EP - 101

BT - New Trends in Advertising Research

A2 - Pereira, Francisco Costa

A2 - Verissimo, Jorge

A2 - Neijens, Peter

PB - Edicioes Silabo

CY - Manchester

ER -