The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

Flemming Hansen, Lars Grønholdt, Steen Lundsteen

Publikation: Konferencebidrag › Paper › Forskning

Originalsprog	Engelsk
Publikationsdato	2007
Antal sider	6
Status	Udgivet - 2007
Begivenhed	The 6th International Conference on Research in Advertising - Lisboa, Portugal Varighed: 29 jun. 2007 → 30 jun. 2007 Konferencens nummer: 6

Konference	The 6th International Conference on Research in Advertising
Nummer	6
Land/Område	Portugal
By	Lisboa
Periode	29/06/2007 → 30/06/2007

Emneord

@conference{39fdd650ec5e11dc86d5000ea68e967b,

title = "The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising",

keywords = "radioreklamer, reklameeffekt",

author = "Flemming Hansen and Lars Gr{\o}nholdt and Steen Lundsteen",

year = "2007",

language = "English",

note = "The 6th International Conference on Research in Advertising ; Conference date: 29-06-2007 Through 30-06-2007",

}

TY - CONF

T1 - The Relative Role of Impact and Resonance in Determining the Effectiveness of Radio Advertising

AU - Hansen, Flemming

AU - Grønholdt, Lars

AU - Lundsteen, Steen

N1 - Conference code: 6

PY - 2007

Y1 - 2007

KW - radioreklamer

KW - reklameeffekt

M3 - Paper

T2 - The 6th International Conference on Research in Advertising

Y2 - 29 June 2007 through 30 June 2007

ER -