The question of coherency in corporate branding: Over time and across stakeholders

Mette Morsing, Jan Kristensen

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    SprogEngelsk
    TidsskriftJournal of Communication Management
    Vol/bind6
    Udgave nummer1
    Sider24-40
    Antal sider17
    ISSN1363-254X
    StatusUdgivet - 2001

    Bibliografisk note

    Opstilling: Jou

    Emneord

    • Corporate branding

    Citer dette

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    The question of coherency in corporate branding : Over time and across stakeholders. / Morsing, Mette; Kristensen, Jan.

    I: Journal of Communication Management, Bind 6, Nr. 1, 2001, s. 24-40.

    Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

    TY - JOUR

    T1 - The question of coherency in corporate branding

    T2 - Journal of Communication Management

    AU - Morsing,Mette

    AU - Kristensen,Jan

    N1 - Opstilling: Jou

    PY - 2001

    Y1 - 2001

    KW - Corporate branding

    M3 - Journal article

    VL - 6

    SP - 24

    EP - 40

    JO - Journal of Communication Management

    JF - Journal of Communication Management

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