The Privacy Paradox: The Role of Cognitive Absorption in the Social Networking Activity

Tawfiq Alashoor, Richard Baskerville

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review


Prior research shows that Social Network Sites (SNS) users who are concerned about personal privacy tend to disclose less information. However, in real-world settings, SNS users often fail to consider such concerns in their actual behavior, such as selfdisclosure. This phenomenon is known as the "privacy paradox" where individuals express high concerns about privacy but act in a contradictory way. Several theoretical approaches seek to explain this paradox. This paper extends this research by considering the holistic SNS experience. Drawing on published accounts in the press and prior work on cognitive absorption and privacy concerns, this paper proposes a theoretical framework that helps explain the privacy paradox. Specifically, it emphasizes the moderating effect of cognitive absorption on the relationship between privacy concerns and self-disclosure. Building on the privacy calculus theory, it also emphasizes the effect of cognitive absorption in magnifying perceived benefits and undermining perceived risks leading to increased self-disclosure.
Titel2015 International Conference on Information Systems : Exploring the Information Frontier, ICIS 2015
RedaktørerTraci Carte, Armin Heinzl, Cathy Urquhart
Antal sider20
UdgivelsesstedAtlanta, GA
ForlagAssociation for Information Systems. AIS Electronic Library (AISeL)
ISBN (Trykt)9780996683111
StatusUdgivet - 2015
Udgivet eksterntJa
BegivenhedThe 36th International Conference on Information Systems. ICIS 2015: Exploring the Information Frontier - Fort Worth Convention Center, Fort Worth, Texas, USA
Varighed: 13 dec. 201516 dec. 2015
Konferencens nummer: 36


KonferenceThe 36th International Conference on Information Systems. ICIS 2015
LokationFort Worth Convention Center
ByFort Worth, Texas
NavnProceedings of the International Conference on Information Systems


  • Privacy concerns
  • Privacy paradox
  • Privacy calculus
  • Cognitive absorption
  • Selfdisclosure
  • Social network sites