The Perception of Non-Muslim Tourists towards Halal Tourism: Evidence from Turkey and Malaysia

Mohamed Battour, Fatemeh Hakimian, Mohd Nazari Ismail, Erhan Boğan

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

Resumé

Purpose: This paper aims to explore the perceptions of non-Muslim tourists towards halal tourism in Malaysia and Turkey. It also investigates the extent to which non-Muslim tourists are willing to purchase certain types of halal products and services.
Design/methodology/approach: Qualitative data were collected by conducting 35 semi-structured interviews with non-Muslim tourists in Malaysia and another 25 in Turkey.
Findings: Six major aspects are identified that describe the perceptions of non-Muslim tourists towards halal tourism. This paper also provides some suggestions for destination marketers on how best to cater for Western tourists and increase international arrivals.
Originality/value: This paper explores the perceptions of non-Muslim tourists towards halal tourism which is totally new research in destination marketing. It provides some original insights into the interactions between the religion of Islam and non-Muslim tourists. The insight should be of value to authorities, the industry and academics in both the Muslim and non-Muslim worlds.
OriginalsprogEngelsk
TidsskriftJournal of Islamic Marketing
Vol/bind9
Udgave nummer4
Sider (fra-til)823-840
Antal sider18
ISSN1759-0833
DOI
StatusUdgivet - 2018

Emneord

  • Destination marketing
  • Muslim friendly
  • Halal tourism
  • Halal products and services

Citer dette

Battour, Mohamed ; Hakimian, Fatemeh ; Ismail, Mohd Nazari ; Boğan, Erhan. / The Perception of Non-Muslim Tourists towards Halal Tourism : Evidence from Turkey and Malaysia. I: Journal of Islamic Marketing. 2018 ; Bind 9, Nr. 4. s. 823-840.
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The Perception of Non-Muslim Tourists towards Halal Tourism : Evidence from Turkey and Malaysia. / Battour, Mohamed; Hakimian, Fatemeh ; Ismail, Mohd Nazari; Boğan, Erhan.

I: Journal of Islamic Marketing, Bind 9, Nr. 4, 2018, s. 823-840.

Publikation: Bidrag til tidsskriftTidsskriftartikelForskningpeer review

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