The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

Originalsprog	Engelsk
Titel	Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior
Redaktører	Yves Evrard, Wayne D. Hoyer, Alain Strazzieri
Forlag	Institut d'Administration des Entreprises d'Aix-en-Provence
Publikationsdato	1999
Sider	pp. 118-134
Status	Udgivet - 1999
Udgivet eksternt	Ja

Handle.net

Christensen, Lars Thøger. / The Organization as Sender and Receiver : Carrying the Marketing Communication Process Full Circle. Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. red. / Yves Evrard ; Wayne D. Hoyer ; Alain Strazzieri. Institut d'Administration des Entreprises d'Aix-en-Provence, 1999. s. pp. 118-134

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The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. / Christensen, Lars Thøger.
Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior. red. / Yves Evrard; Wayne D. Hoyer; Alain Strazzieri. Institut d'Administration des Entreprises d'Aix-en-Provence, 1999. s. pp. 118-134.

Publikation: Bidrag til bog/antologi/rapport › Bidrag til bog/antologi › Forskning

TY - CHAP

T1 - The Organization as Sender and Receiver

T2 - Carrying the Marketing Communication Process Full Circle

AU - Christensen, Lars Thøger

PY - 1999

Y1 - 1999

M3 - Book chapter

SP - 118

EP - 134

BT - Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior

A2 - Evrard, Yves

A2 - Hoyer, Wayne D.

A2 - Strazzieri, Alain

PB - Institut d'Administration des Entreprises d'Aix-en-Provence

ER -