The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskning

OriginalsprogEngelsk
TitelProceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior
RedaktørerYves Evrard, Wayne D. Hoyer, Alain Strazzieri
ForlagInstitut d'Administration des Entreprises d'Aix-en-Provence
Publikationsdato1999
Siderpp. 118-134
StatusUdgivet - 1999
Udgivet eksterntJa

Citationsformater

Christensen, L. T. (1999). The Organization as Sender and Receiver: Carrying the Marketing Communication Process Full Circle. I Y. Evrard, W. D. Hoyer, & A. Strazzieri (red.), Proceedings of the Third International Research Seminar on Marketing Communications and Consumer Behavior (s. pp. 118-134). Institut d'Administration des Entreprises d'Aix-en-Provence.