The Organisation of Integrated Communications: Toward Flexible Integration

Lars Thøger Christensen, A. Fuat Firat, Simon Møberg Torp

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	European Journal of Marketing
Vol/bind	42
Udgave nummer	3/4
Sider (fra-til)	423 - 452
ISSN	0309-0566
DOI	https://doi.org/10.1108/03090560810853002
Status	Udgivet - 2008
Udgivet eksternt	Ja

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title = "The Organisation of Integrated Communications: Toward Flexible Integration",

author = "Christensen, {Lars Th{\o}ger} and Firat, {A. Fuat} and Torp, {Simon M{\o}berg}",

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