The Ongoing Dynamics of Integrating Sustainability into Business Practice: The Case of Novo Nordisk A/S

Mette Morsing, Dennis Oswald, Susanne Stormer

Publikation: Bidrag til bog/antologi/rapportBidrag til bog/antologiForskningpeer review

Abstrakt

This study raises the question of how managers can adopt appropriate management control systems to communicate to employees and other stakeholders what behavior is desired, and how they can work to ensure that their corporate sustainability claims are implemented at the operational level. That is, how can organizations demonstrate that their sustainability declarations are not just “good looks”. Specifically, the study unfolds Novo Nordisk’s long-term commitment to sustainable practices and the company’s validation of these practices by focusing on how issues of sustainability have been integrated and cascaded throughout the entire organisation via the company’s “Way of Management”.
OriginalsprogEngelsk
TitelManaging Sustainable Business : An Executive Education Case and Textbook
RedaktørerGilbert G. Lenssen, N. Craig Smith
UdgivelsesstedDordrecht
ForlagSpringer Science+Business Media
Publikationsdato2019
Sider641-673
Kapitel30
ISBN (Trykt)9789402411423
ISBN (Elektronisk)9789402411447
DOI
StatusUdgivet - 2019

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