The Object of Research: Considering Material Engagement Theory and Ethnographic Method

Jonathan Bean, Bernardo Figueiredo, Hanne Pico Larsen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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Abstract

The paper outlines a methodological approach for investigating how consumers create brand meaning using the material resources companies provide. The approach draws from Material Engagement Theory—to discuss the role of consumers in creating patterns of meaning by engaging with objects. It also explicates the role of objects in supporting this patterning. We explain how an in-situ diary tool (dscout, in our case) can be useful to support this approach. We demonstrate our methodological approach in the context of the Red Rooster Harlem, a cosmopolitan restaurant in New York, owned by the celebrity Chef Marcus Samuelsson.
OriginalsprogEngelsk
TitelEPIC 2017 Conference Proceedings : Perspectives
UdgivelsesstedArlington
ForlagAmerican Anthropological Association
Publikationsdato2017
Sider262–272
DOI
StatusUdgivet - 2017
BegivenhedEthnographic Praxis in Industry. EPIC 2017 - Montréal, Canada
Varighed: 22 okt. 201725 okt. 2017
https://2017.epicpeople.org/

Konference

KonferenceEthnographic Praxis in Industry. EPIC 2017
Land/OmrådeCanada
ByMontréal
Periode22/10/201725/10/2017
Internetadresse
NavnEthnographic Praxis in Industry Conference. Conference Proceedings
Vol/bind2017
ISSN1559-890X

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