The Nature and Social Dynamics of Brand Interest Groups

Oliver Koll, Andrea Hemetsberger, Elisabeth A Pichler, Sylvia von Wallpach

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

OriginalsprogEngelsk
TitelProceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. 24-25th April 2007
Udgivelses stedBirmingham
ForlagUniversity of Birmingham Press
Publikationsdato2007
Kapitel7.1
StatusUdgivet - 2007
Udgivet eksterntJa
BegivenhedThe 3rd Thought Leaders International Conference on Brand Management 2007 - Birmingham Business School, Birmingham, Storbritannien
Varighed: 24 apr. 200725 apr. 2007
Konferencens nummer: 3
http://www.bcu.ac.uk/bcbs

Konference

KonferenceThe 3rd Thought Leaders International Conference on Brand Management 2007
Nummer3
LokationBirmingham Business School
LandStorbritannien
ByBirmingham
Periode24/04/200725/04/2007
Internetadresse

Bibliografisk note

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Citationsformater

Koll, O., Hemetsberger, A., Pichler, E. A., & von Wallpach, S. (2007). The Nature and Social Dynamics of Brand Interest Groups. I Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 University of Birmingham Press.