The Moderating Influence of Supermarket Satisfaction on Out-of-stock Store Switching Behavior

Torben Hansen, Suzanne C. Beckmann, Hans Stubbe Solgaard

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Abstrakt

Consumer store switching behaviour – going to another store to buy an item that is out-of-stock – is often considered to be associated with high brand loyalty in combination with low store loyalty, making a study of the causes for such behaviour highly important to both store and brand managers. Based on a survey of 631 grocery consumers, this study investigates the moderating influence of preferred supermarket satisfaction on relations between quality consciousness, price consciousness, pre-planning propensity and out-of-stock store switching, and also examines the direct influence of these variables on out-of-stock store switching. The results indicate that whereas preferred supermarket satisfaction negatively moderates the relation between quality consciousness and out-of-stock store switching, preferred supermarket satisfaction positively moderates the relation between price consciousness and out-of-stock store switching. In addition, it is demonstrated that quality consciousness, price consciousness, and pre-planning propensity positively influence consumer out-of-stock store switching behaviour.
OriginalsprogEngelsk
TitelProceedings of the 14th International Conference Marketing Trends 2015 Paris
RedaktørerJean-Claude Andreani, Umberto Collesei
Antal sider20
UdgivelsesstedParis-Venice
ForlagMarketing Trends Association
Publikationsdato2015
ISBN (Elektronisk)9782953281127
StatusUdgivet - 2015
BegivenhedThe 14th International Marketing Trends Conference - Paris, Frankrig
Varighed: 23 jan. 201524 jan. 2015
Konferencens nummer: 14
http://www.marketing-trends-congress.com/content/conference-2015

Konference

KonferenceThe 14th International Marketing Trends Conference
Nummer14
LandFrankrig
ByParis
Periode23/01/201524/01/2015
Internetadresse

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