The Mediated Transparent Society

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Abstract

This paper analyzes major consumer boycotts reported by the media during the last two decades. The paper draws on Foucault (1977) in particular and seeks to explore how viewer consumers, non-governmental organizations (NGOs) and the media collectively exercise power over business corporations in the mediated transparent society. The paper concludes that, based on these analyses, the mediated panopticism working on the business segment is not an effective disciplinary apparatus, which can guarantee that business corporations are carrying out important ecological or ethical improvements.
OriginalsprogEngelsk
TidsskriftCorporate Reputation Review
Vol/bind4
Udgave nummer3
Sider (fra-til)235-251
Antal sider17
ISSN1363-3589
DOI
StatusUdgivet - okt. 2001

Bibliografisk note

Opstilling: Cor

Emneord

  • Reputation
  • Image
  • Identity
  • Brand
  • Stakeholder
  • Community
  • Intangibles
  • Philanthropy
  • Advertising
  • Positioning
  • Corporate branding
  • E-communication

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