Resumé
| Originalsprog | Engelsk |
|---|---|
| Titel | Proceedings of the 15th International Conference Marketing Trends 2016 Madrid |
| Redaktører | Jean-Claude Andreani, Umberto Collesei |
| Antal sider | 14 |
| Udgivelses sted | Paris-Venice |
| Forlag | Marketing Trends Association |
| Publikationsdato | 2016 |
| ISBN (Elektronisk) | 9782953281127 |
| Status | Udgivet - 2016 |
| Begivenhed | The 15th International Marketing Trends Conference - Isola di San Servolo, Venice, Italien Varighed: 21 jan. 2016 → 23 jan. 2016 Konferencens nummer: 15 http://www.marketing-trends-congress.com/node/3 |
Konference
| Konference | The 15th International Marketing Trends Conference |
|---|---|
| Nummer | 15 |
| Lokation | Isola di San Servolo |
| Land | Italien |
| By | Venice |
| Periode | 21/01/2016 → 23/01/2016 |
| Internetadresse |
Emneord
- Consumer research
- Consumer happiness
- Multisensory Sculpting (MSS)
- Pilot study
Citer dette
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The Meaning of Happiness in Consumer Research : Results from an Inductive Exploratory Pilot Study. / Brandi Sørensen, Elin; Uth Thomsen, Thyra.
Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. red. / Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association, 2016.Publikation: Bidrag til bog/antologi/rapport › Konferencebidrag i proceedings › Forskning › peer review
TY - GEN
T1 - The Meaning of Happiness in Consumer Research
T2 - Results from an Inductive Exploratory Pilot Study
AU - Brandi Sørensen, Elin
AU - Uth Thomsen, Thyra
PY - 2016
Y1 - 2016
N2 - In this study we investigate the meaning of happiness in a consumption context. We employ an inductive approach and present the results of an exploratory pilot study with eight consumers. The study is based on a Multi-Sensory-Sculpting (MSS) procedure in which we asked consumers to build sculptures that represent consumer happiness. Following the MSS guidelines, consumers were interviewed about the meanings of their sculpture in order to elicit embodied cognition about the topic at hand. In this paper we present the meanings of consumer happiness in the participants‟ accounts and discuss implications for consumer research. Further, we discuss the applicability of the MSS-procedure to the topic of consumer happiness, and how to optimize it for later studies on consumer happiness.
AB - In this study we investigate the meaning of happiness in a consumption context. We employ an inductive approach and present the results of an exploratory pilot study with eight consumers. The study is based on a Multi-Sensory-Sculpting (MSS) procedure in which we asked consumers to build sculptures that represent consumer happiness. Following the MSS guidelines, consumers were interviewed about the meanings of their sculpture in order to elicit embodied cognition about the topic at hand. In this paper we present the meanings of consumer happiness in the participants‟ accounts and discuss implications for consumer research. Further, we discuss the applicability of the MSS-procedure to the topic of consumer happiness, and how to optimize it for later studies on consumer happiness.
KW - Consumer research
KW - Consumer happiness
KW - Multisensory Sculpting (MSS)
KW - Pilot study
KW - Consumer research
KW - Consumer happiness
KW - Multisensory Sculpting (MSS)
KW - Pilot study
M3 - Article in proceedings
BT - Proceedings of the 15th International Conference Marketing Trends 2016 Madrid
A2 - Andreani, Jean-Claude
A2 - Collesei, Umberto
PB - Marketing Trends Association
CY - Paris-Venice
ER -