The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study

Elin Brandi Sørensen, Thyra Uth Thomsen

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

Resumé

In this study we investigate the meaning of happiness in a consumption context. We employ an inductive approach and present the results of an exploratory pilot study with eight consumers. The study is based on a Multi-Sensory-Sculpting (MSS) procedure in which we asked consumers to build sculptures that represent consumer happiness. Following the MSS guidelines, consumers were interviewed about the meanings of their sculpture in order to elicit embodied cognition about the topic at hand. In this paper we present the meanings of consumer happiness in the participants‟ accounts and discuss implications for consumer research. Further, we discuss the applicability of the MSS-procedure to the topic of consumer happiness, and how to optimize it for later studies on consumer happiness.
OriginalsprogEngelsk
TitelProceedings of the 15th International Conference Marketing Trends 2016 Madrid
RedaktørerJean-Claude Andreani, Umberto Collesei
Antal sider14
Udgivelses stedParis-Venice
ForlagMarketing Trends Association
Publikationsdato2016
ISBN (Elektronisk)9782953281127
StatusUdgivet - 2016
BegivenhedThe 15th International Marketing Trends Conference - Isola di San Servolo, Venice, Italien
Varighed: 21 jan. 201623 jan. 2016
Konferencens nummer: 15
http://www.marketing-trends-congress.com/node/3

Konference

KonferenceThe 15th International Marketing Trends Conference
Nummer15
LokationIsola di San Servolo
LandItalien
ByVenice
Periode21/01/201623/01/2016
Internetadresse

Emneord

  • Consumer research
  • Consumer happiness
  • Multisensory Sculpting (MSS)
  • Pilot study

Citer dette

Brandi Sørensen, E., & Uth Thomsen, T. (2016). The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study. I J-C. Andreani, & U. Collesei (red.), Proceedings of the 15th International Conference Marketing Trends 2016 Madrid Paris-Venice: Marketing Trends Association.
Brandi Sørensen, Elin ; Uth Thomsen, Thyra. / The Meaning of Happiness in Consumer Research : Results from an Inductive Exploratory Pilot Study. Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. red. / Jean-Claude Andreani ; Umberto Collesei. Paris-Venice : Marketing Trends Association, 2016.
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abstract = "In this study we investigate the meaning of happiness in a consumption context. We employ an inductive approach and present the results of an exploratory pilot study with eight consumers. The study is based on a Multi-Sensory-Sculpting (MSS) procedure in which we asked consumers to build sculptures that represent consumer happiness. Following the MSS guidelines, consumers were interviewed about the meanings of their sculpture in order to elicit embodied cognition about the topic at hand. In this paper we present the meanings of consumer happiness in the participants‟ accounts and discuss implications for consumer research. Further, we discuss the applicability of the MSS-procedure to the topic of consumer happiness, and how to optimize it for later studies on consumer happiness.",
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Brandi Sørensen, E & Uth Thomsen, T 2016, The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study. i J-C Andreani & U Collesei (red), Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Marketing Trends Association, Paris-Venice, The 15th International Marketing Trends Conference, Venice, Italien, 21/01/2016.

The Meaning of Happiness in Consumer Research : Results from an Inductive Exploratory Pilot Study. / Brandi Sørensen, Elin; Uth Thomsen, Thyra.

Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. red. / Jean-Claude Andreani; Umberto Collesei. Paris-Venice : Marketing Trends Association, 2016.

Publikation: Bidrag til bog/antologi/rapportKonferencebidrag i proceedingsForskningpeer review

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Brandi Sørensen E, Uth Thomsen T. The Meaning of Happiness in Consumer Research: Results from an Inductive Exploratory Pilot Study. I Andreani J-C, Collesei U, red., Proceedings of the 15th International Conference Marketing Trends 2016 Madrid. Paris-Venice: Marketing Trends Association. 2016